Printed pens are a commonly used advertising specialty item. The imprint can be as simple as a name, or several lines of text.

Pens are cost efficient whether purchased in large or small qualities. It is the perfect item for a new company since they are a basic form of advertising and not expensive.

One never can have enough pens, so picking up a free pen at the local bank, casino, or office is something that most people do. If you lose a free pen, it will be picked up by someone else, so the message on it is read by multiple people. That reduces overall cost per impression in the advertising plan, but might be a little hard to calculate because you never know where or how far the printed pens will travel!

From straight, to click point, red or blue, plastic or metal, Promotional pens are offered in an array of shapes sizes and colors.

In the Us, promotional pens, have been the popular choice for most advertising campaigns. They are low cost and the first idea people have when putting together a marketing ploy.