Co-branded cards are those types of credit cards that exist as an association between a credit card provider, such as MasterCard OR VISA, a bank, and a business, such as a retail establishment or a service provider. These cards are different from the traditional credit cards, as they are issued not by a credit card company but by a bank.

Co-branded debit card programs have become immensely popular among the business fraternity across the world. Many businesses in Africa, Asia, Europe and America have benefited a great deal by being a part of prepaid card programs or co-branded card programs.

Co-branded cards enable the business participating in the co-branded card program to have their brand name and logo imprinted on the cards. This can help the businesses in enhancing the image as well as the recall value of their brands.

Co-branded debit cards carry the logo of the reputed credit card providers that are a part of the program. By partnering the popular and esteemed credit card providers, such as MasterCard or VISA, business entities can not only expand their customer base but also succeed in winning the trust of their customers.

By being associated with a co-branded card program or a generic card program, business entities can provide attractive benefits to their customers. These benefits can include providing regular discounts on purchases and waivers of interest and payment over a set period. This in turn can enable them to develop and maintain a strong bond with their customers.

Co-branded debit card programs also allow the businesses to not only make a foray into the prepaid gifting market but also capitalize on the ever increasing consumer demand concerning gift card solutions. This in turn can boost their sales prospects.

Co-branded cards prove to be a convenient financial tool for the customers. They can use these cards in the same manner as they use prepaid cards to make purchases while shopping.

Co-branded cards are relatively better than cash, which are prone to loss. Besides, co-branded cards cut down the risk of fraud and are issued in less time and lower costs.

Co-branded cards and prepaid cards can prove beneficial for both businesses and their customers.