It’s a well-known fact that marketing is about communication and these days the current form of communication seems to change every day. For a long time direct-mail advertising campaigns were almost the only option outside of putting an ad in the newspaper, and then e-mail campaigns had their heyday for a while. But now e-mail campaigns aren’t very effective at all and there is a whole new medium to work inside of.

Mobile marketing is the art of text message marketing which is also known as sms text marketing. With this form of marketing there is a whole new paradigm in effect, which relies on customer opt-in and the idea that people want to invest in your company’s narrative, and receive routine updates and coupons.

This method is a lot better than its predecessors, and this has been proven. These days nobody reads their e-mail. In fact, e-mail is read at a rate of only 17%! In other words, not a very effective means of marketing. But text messages are read at a rate of 97%, that’s almost every message that’s sent is read. And almost five billion people use a cell phone, which means that not only is almost everyone using a cell phone, they’re all paying attention to their text messages.

The key difference between this form of marketing and other forms of marketing is the opt-in process. You’ve probably seen ads like this before. Let’s say you drive past a real estate development and you see „If You Want To Know More Text REALTOR to 86868.“ These types of messages create an opportunity for the current or prospective client to opt-in making the entire campaign way more effective than simple spamming and mass-mailing techniques, which can be expensive and get no return on investment.

It probably sounds complicated to get a campaign like this going, but the good news is: it’s not. In fact, it’s incredibly easy, and mobile marketing companies are making it even easier, so that you can set up your campaign by yourself, and have a great campaign working for you in a matter of hours!

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