There are more and more wedding directory sites trying to promote themselves to wedding suppliers, and this can lead to confusion over which ones you should list your business on. In order to select the one that’s right for you, there are some things that you should look at in light of the experience you want your potential customers to have.
You can publicise your company and attract visitors to your website, without blowing a hole in your marketing budget by listing your business on free directory sites. Even though free listings should be taken advantage of because they make a great starting point, there are a few negative aspects to using them. For instance, most of the time only limited contact information like name, address, website and phone number can be listed.
On the downside, many of the free directory sites are not particularly attractive in terms of the way they look, and are sometimes quite hard to navigate around. Another area to consider is whether other suppliers on the same directory will be listed above you because they pay. This is almost always the case, but some of the newer directories will allow Brides to sort the list in different ways, and not always on who’s paid for the premium listings. Therefore, choose the free directories carefully and don’t feel under pressure to take up every free listing offer that comes along.
Both wedding suppliers and brides that are looking for suppliers can benefit more from most of the paid directories. These sites make it a lot easier for brides to find a supplier according to their specific needs and preferences since you can post more details about your business. Getting your details listed on the directory is as simple as sending an email with your details to them, which is great because you do not have to go through the trouble of doing it yourself. On the other hand, it is not that simple to modify those details between renewals. Another thing is, you have to pay per state or country which can be a problem because you might end up having to pay twice as much just so you can include your listing in the areas to want to promote your business in, if you just happen to live close to the border. The last thing is to make sure you get value for your money, meaning they should provide regular reports on things like number of users that viewed your listing, number of times favourited, links clicked etc.
Nowadays, higher quality services are offered by new directories to wedding suppliers as well as brides that are looking for suppliers. Not only free listings but also premium listings are accepted by these new directories. Your potential customers can search through the directories conveniently and sort them area wise, alphabetically or even closest to their location. Businesses can post, manage and modify the details in their own listings anytime they feel the need to. For instance, details of promotions and special offers can be added to the listing, making the information available to all the directory users. Potential customers can get to know more about your company and who they are dealing with before actually getting in touch with you, thanks to the Images and videos that you can upload. Only good can come from being contacted by customers who have already expressed interest in you products or services.