Content.

A lot of people get on the internet trying to market their MLM business, and they misunderstand the fundamental factor that controls the success of online business.

If you wanted to break the success of any online enterprise down into a couple of core factors, it would be unique, original, valuable CONTENT and copyrighting skill of the marketer on the internet.

Now, there are a handful of people reading this that know what I mean, and there are also a bunch that have absolutely no idea what I’m talking about. By content – I simply mean information, whether it is articles, videos, podcasts, or other original material on a website.

Content is the engine that drives traffic on all of the search engines – and original content is what keeps your business having loyal subscribers over a long period of time.

Copyrighting skill is the ability that you have to influence people through your content. For example – I’ve taught a lot of people how to generate leads through article marketing, and I have a lot of people who have been very successful with writing and syndicating articles.

However, I’ve also had people that have created massive amounts of information and gotten almost no leads at all. What’s the difference? It’s the ability to move people with words.

Whether you’re in network marketing, direct sales, or simply are trying to sell an e-book online, it really isn’t any different – it is the value, and the unique and original information that you create that will determine your ability to make money on the internet.

You might be asking – ‚Ok – so how do I start?‘

Creating information is easy – all you do is learn something, and then rephrase it in your own words. That’s one of the reasons why it’s a good idea to buy as many courses, audio programs, and video trainings that you can – because you can learn a skill, and then make money by teaching the skill to others.

Let me give you a quote that I just made up: „Learn to create.“

What do I mean? Well, don’t plagiarize, but if you learn something and rephrase it in your own words, with your own stories – you become a teacher at the same time that you are learning, and your business will move forward ten times faster.

You might have an area of expertise that really sets you apart. Maybe you’re good at writing, singing, entertaining, making funny videos, selling, closing, building relationships – it could be anything. What you want to do is weave your core expertise into all of the content you create – that way it is ABSOLUTELY original and as powerful as you can possibly make it.

If there is something that will impact your online network marketing business more than anything else that you could possibly do – I would advise you to create one new piece of content per day, and study information that will help you learn how to influence people with your words. If you’ve got more original information than your competition – you’ll win almost every time if you have a few skills.

Let’s do it – and make this year the best year that you’ve ever had in business.

Network Marketing is one of the most powerful business models in the world if it’s built in a way that is effective, compelling, and fun. If you want David’s formula for massive online success, visit his Instant Leads Formula now.