Many start to build their „Pot of Gold‘ on the internet. You may well be one of those. The internet offers great opportunities and wealth to those that succeed with e-commerce of very successful websites. Yet few take the time and effort to do the leg work. In spite of the fact that many think a website is a complex and expensive venture – it is not. It is not only a simple matter of purchasing a beautiful website on eBay or from a graphic designer , hosting that website and you are off on the road of riches. As they say I hate to tell you – it requires good , hard , consistent efforts and even work. Your effort should all start with a professional and logical approach to keyword and keyword search terms.

How will people and your potential customers find your site? How do you check and how do you determine your keywords in the first place.

It used to be that all a business person had to do was open their shop and „put in time“ – not unlike a government bureaucrat. Times have changed in 2009 / 2010. You had better get on the bandwagon. How do your customers and clientele find and search you out on the internet so that they will be presented and attracted to your website itself , so they will take the next critical steps in the buying process – click onto your site , find the goods or services they want and proceed to checkout.

How can you determine your keywords? First of all by asking , second by tools of the professional Search Engine Optimization and traffic experts trade and lastly when up and running to verify by comparing your choices of keywords versus the actual results and traffic trends as seen in the log of your control panel of your web host. Most internet web hosts provide log and easy to use graphing feature packages free of charge “ yet it seems that few take the time and effort to examine their website traffic and visitor logs.

Where to start. Look at the keywords that you would die for. These are referred to in the Search Engine Optimization and Internet traffic building trade as „Primary Key Words“. Those are the hardest ones to rank for. Everybody wants these. They are the big money traffic areas. What you want are phrases that are easier to rank for that you can have an impact on search engine serp results. Just ask your customers , friends or family how they would look , locate you or find your service or product on the web, in longer sequence „Long Tail Keyword “ Phrases Bingo there you are , almost at the finish line.

Rank for these terms. With consistent effort and attention you can do this relatively easily. Popular tactics in 2009 are blog posts and article writing. Better yet , as these longer tertiary search terms grow in effect , not only do they bring traffic and visibility of your website your way , but as well they have a synergistic effect in pushing your rankings with the vital primary search terms – that are gold and diamonds to you , your website and your enterprise.

Search Engine Optimization “ it all starts with keyword choice and choices.

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