Viral Marketing Examples, What is it and How Does Viral Marketing Work?

What is this term Viral we have been hearing so much about? It sounds bad? What is a Viral video? We will cover these and other questions in this article. We will also go through a real live example of how a viral video can spread.

I am going to use the definition from wikipedia to define our term. It is as follows… “ „Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self replicating viral processes, similar to the spread of pathological and/or computer viruses.“

So basically using the new web based media channels to distribute your content and drive business or interest all while you sit back and slug Keystone Lights in your favorite Lazy-boy recliner.

Ok, so now that we have the definition out of the way, why is a chubby kid singing a song in a high voice considered a viral video? Well because of the way it is spread. Lets take that chubby kid for example. Lets call him Brian in this example.

It goes like this. Brian uploads to Youtube. Bethany posts Brian’s video on her Myspace. All her friends see her myspace and post it on theirs and the virus begins to spread.

Now duplicate that process with Facebook, Twitter and the other social media giants and imagine the spread of this chubby little Pavoratti. Lets take it one step further and add in blogs, email chains and social bookmarking sites and you have a full scale ebola outbreak on your hands. Get the picture?

So can you make any money with this info? Well lets just say if you do it right, like Frank Kern for example, you can make about 3 million in a day like he does. Or even a few hundred would be cool to most!

The others are probably hatching a plan to get their crazy video out there and become famous. To that I say more power to you.

Keep it up, go out there and make a million and get a million hits.

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