The ability to build a solid down-line is vitally needed skill for the successful multilevel marketer. The key to that down-line is having a ready supply of people who are interested in the MLM business opportunity. The Internet can be used to easily build this MLM mailing list.
A method that is growing in popularity is to use automatic procedures to do all the hard work. A simple program working through a web page can collect e-mail addresses from people who are interested. Another program can then send these people a series of e-mail messages. Both of these programs can be set up and then set to automatic.
Keeping in regular contact through these e-mails will allow the prospects to be regularly reminded about the opportunity and the interest that they showed. This gentle system will allow them to easily sign up when they have made a decision to do so.
When the useful and good quality information and advice is provided in each e-mail than the prospect will look forward to receiving it. The sponsor who writes these e-mails will be able to show that they are knowledgeable about the readers problems and helpful and solving them. The reader will gain confidence in their sponsor.
This series of e-mails is also useful for answering popular objections. This is easy to do without the hostility and confrontation that can often happen in face-to-face meetings. While dealing with objections it is also possible to include positive nuggets of information. This will gently nudge the prospect towards signing up with a trusted sponsor.
The investment of time into developing a page for interested people to hand over their e-mail address, and then planning appropriate follow-up e-mails is an effective use of time. This will turn an MLM mailing list of interested people into a supply of people hungry to join your business.
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