The perfect homepage is the top priority of website design and could be the reason for a website’s success or failure. A first impression can cause a person to stay and explore or recoil and click away permanently. If the latter is true, a webmaster will be sure to have low profits and few visitors. Worse, the website will have a poor ranking and won’t have back-links from other websites.

Now here are a few problems that need a more intensive look and would be helped by feedback from others. * The website is not clear about what it is selling. * The webmaster does not understand who his intended audience is. * There is confusing or conflicting information on the landing page. * The homepage does not offer anything different or new within the site.

Successful Website Ecommerce That last point is incredibly important. Your home page is your storefront. The webmaster has to know how to think like a visitor when designing the homepage for a small business website. Serve up unique, quality content, and perhaps some free offers, to keep visitors coming back. One way to keep visitors coming back is to have a subscription box that allows customers to leave their email addresses in order to be notified of updates to the site.

Fixes for an Outstanding Landing Page: The success of a website will increase if you take the time to find out what the users want to see on a landing page. Creating an anonymous survey for current clients is a good method of obtaining people’s opinions regarding the appearance of the landing page. Anonymity will allow your clients to leave honest criticism.

How to Fix Your Home Page It is absolutely necessary to have an attractive, inviting homepage if you want a successful website. Very basic things like the way the images and text look can make a big difference in the performance level of a website. It is essential to keep everything basic. While you’re thinking about what to include, also think about what to leave out. A survey may help you figure out why people aren’t clicking past the homepage.

Stephen Grisham, Sr. is a copy writer for InfoServe Media, LLC. InfoServe Media is a web designer and web hosting company. If you would rather make a Do-It-Yourself website, InfoServe Media also offers a way to create a site yourself with a very powerful and easy to use site builder. They also provide domain registration, search engine optimization (SEO) and more.