To increase traffic to your website you need to properly understand and implement search engine optimization. Search engine optimization improves your websites ranking in search engines. The higher your sites ranking the sooner it will be presented in the search engine results. Search engine optimization can be used for more than just text searches, you can perform, images searches, industry vertical searches and local searches to name but a few.

To successful optimize your website you will need to change both the content and the html code. It is important to have your desired keywords appear as frequently as possible. Search engines also use indexing techniques, like web crawlers, to index the web pages and you can get rid of these indexing techniques by altering the coding of your web page.

There are two types of search engine optimization techniques called white hat SEO and black hat SEO. White hat techniques are approved and black hat techniques are not approved by the websites. White hat techniques are used when you want your website to endure and last for a long time in the search engines. These techniques basically ensure that the website that is indexed is exactly the same that is presented to the consumer when they click on the link.

Black hat uses hidden text, colored text that is similar to the background, invisible div or off screen positioned text to fool the search engine indexes. Cloaking is also used, as the site that the index sees and the site that the consumer sees are very different. Most search engines sites will drop any websites that are discovered to use black hat techniques.

Search engine optimization should not be your only form of Internet marketing. While search engine optimization will increase the amount of traffic to your site it will not increase your amount of sales. You will probably need to use a combination of search engine optimization, paid advertising, and improving your sites conversion rate. Search engines change and your websites ranking can drop causing a decrease in traffic. You need other marketing avenues to be able to whether a drop in ranking.