Vinyl banners can be used for a vast number of different purposes, from marking the grand opening of a new store or venue to advertising new products at trade shows or public exhibitions. They are mainly used as marketing tools.
It can be useful to know a little more about how vinyl banners are made, especially if your company is planning to use them as part of an advertising or marketing campaign. There are a few different types of vinyl banners to choose from, and each is produced in a slightly different way.
One of the most popular and widely used methods to create advertising banners is digital printing. This technique can be used to produce high quality banners, and in large numbers too. This is why they are so popular.
Digitally printed banners are made using either aqueous (water based), UV curable or solvent based inkjet inks. Due to the durable pigments many of these types of inks contain, the banners they are used to create are generally quite weather-proof. This means that the printed banners can withstand both rain and prolonged exposure to UV light without fading or deteriorating in quality.
What’s more, you can use digital printing to create vinyl banners in very large sizes. It is necessary, however, to use grand format inkjet printers or a device which uses a computer-controlled airbrush to apply the ink to the banner.
Screen printing is also used to create printed banners. Using screens, which contain imaged stencils, the ink can be passed through onto the material beneath. You can print in many different coloured inks using this method.
The final two techniques sometimes used to create printed banners are hand-painting and vinyl lettering. This latter technique involves using a computer-driven vinyl cutter and individual pieces or sections of self-adhesive vinyl to create the design on the banner.
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