Twitter is supposed to be an important way to promote yourself – everybody says so. Well, almost everyone. Armand Morin, who I respect enormously, thinks its a waste of time.

Armand things that Twittering all day long is a big fat waste of time. Do you have important things to do, like make money? Then you and I both agree with this statement!

The less time spent actually using Twitter, the better. Spend as little time using it as possible. If you can avoid visiting the Twitter website, do so. Don’t consume your time reading and responding to other peoples tweets.

Reusing your blog content on Twitter is really efficient!

I wanted a plugin that tweets every time I post on my blog, and spend quite a bit of time finding it.

I love this because with almost no effort, each post on my website gets tweeted on Twitter.

I settled on WP to Twitter. It has a nice balance between being easy to use with many features … yet it isn’t over-done.

The no extra effort option is just exactly that: just post, and a tweet magically appears saying I just posted to my blog.

With a little more effort you get better results: just type a custom message when creating a post, and that message is tweeted, instead of boring message saying „New post: [title] [url]“.

Which ever way you do it, you can set Cligs to insert a short URL to your post with absolutely no effort. Set it and forget it, I love it!

Speaking of Cligs, this tool offers some great analytics tools showing you how many people click the link and when. It also integrates with Google Analytics. Since I haven’t had this running long enough to see how Cligs activity from Twitter shows up in Google Analytics.

Certainly, all that tracking should answer, over time, just exactly how useful Twitter is to promoting your blog (or whatever else).

And this is really cool: train your Twitter followers to follow your Clig links,then you can drop in the odd promotion into your Twitter stream – as long as it is very relevant, useful and of high value to visitors, otherwise you’ll lose credibility.

The main point is that if you install WP to Twitter, you can happily blog away, knowing that at the same time you are giving your Twitter followers something to read and an interesting link to follow.