One of your primary goals as a business is to make sure that you keep your reputation solid and untarnished. With the existence of different forms of media and broadcasting, the most harmful way to hurt your reputation is through cyberspace. A simple article posted on a blog, a simple video uploaded on YouTube, a review pasted on a website – these are just simple forms of providing your company with defamation of character. If you are not cautious enough, your business is simply bait for those who are willing to taint your reputation through slander and libel.

People who want to destroy your reputation could be your business competitors, former employees or even customers dissatisfied with your service delivery or your product. It could also be one of your people employed at your company, or just individuals who enjoy defamation of character for no reason at all.

With these people out there, it is no surprise that brand protection has become a top priority for companies. One well-place article on an influential website badmouthing your company and your brand can throw away the years of brand-building. That is why it is really important to ensure that your brand is well-guarded from defamation slander.

Initially, as a company, you can just sit back and relax. Let the damage disappear as time goes by. Besides, there is a high possibility that the negative remarks made about your brand or your company may not appear in the first few pages of search engine results anyway. This alternative though is not advisable because it does not really help you in managing the damage.

Another method is to bring the case to the courts. A lawsuit would be a good idea if you have the funds and all the time in the world. If the lawsuit is won, you can receive money as payment for damages, and the offensive content will be taken down. However, as mentioned earlier, it simply is too expensive and it eats up too much time. You also do not have the assurance of winning the case.

Third, you can do the most sensible online reputation management tactic and beat the offender in his own game. You need to launch your counter strike. Not with the same dirty tricks but with a few innovative tools and strategies such as search engine reputation management.

If search engine optimization provides you with the option to ensure that your presence in cyberspace is felt by snagging the topmost search ranks for that particular keyword, search engine reputation management goes further than that. It knocks a specific search results downwards so it cannot be seen by someone who is searching for that keyword. You can do this to sites that have made derogatory comments about your brand and your company. Drag the site, the article, the blog post, down to the bottom so it won’t affect your brand. Since this requires an expert, you can tap a company that specializes in reputation management repair services. These professionals will do the job for you.

Remember that protecting your image and your brand online is a must. It is hard to establish a name, much less a brand. If it is not protected vigilantly, you may be undoing years of hard work. Start today and consult a reputation management expert immediately.

Call Wag the Dog Marketing, Top-Dog.org, now at (800) 825-9500 and learn how to blot out Internet libel promptly with our powerful libel slander repair, very effectively.