Google Adwords continues to be one of the leading pay-per-click systems on the Internet, and is a valuable way for you to buy traffic for your website or blog. Understanding how Google Adwords works is only a part of being successful with PPC advertising; you’ll need to understand how to create effective campaigns, how to develop ad groups, and how to place bids for the right keywords.
No matter what niche you’re in or what type of audience you are trying to attract, there are some specific guidelines to follow when using Google AdWords. Here are some important tips for creating a Google Adwords campaign that gets results:
1. Use Adwords Wizard to set up your account. Creating a Google Adwords account is easy with the Adwords wizard. The Adwords wizard will take you into a tour of all basic account management tools; the section wherein you setup your campaign using just a few clicks and where you can choose the regions you want your ads to run.
2. Produce effective ads. Each component of your ad must follow a particular formula for it to be effective: A keyword or keyphrase must be used in the headline. State a benefit by the second line. Mention special promotions or product features in the third line. Finally, the fourth line must contain a URL link back to your landing page or website. This proven formula is taught by best-selling adWords strategy books; such as Perry Marshall’s „The Ultimate Guide to Google Adwords“ and Peter Kent’s „Pay per Click Search Engine Marketing for Dummies“.
3. Use the right keywords. Google provides users with a robust Keyword Selector tool that allows you to generate lists of highly targeted keywords and keyphrases related to your niche. Explore this tool as much as possible when you are setting up your campaign, and even when you are looking for appropriate keywords for your website or blog.
4. Find out how to do keyword matching. You can conduct broad matches, phrase matches and exact matches inside Google’s keyword selection tool for your collection of keywords. This allows you to get additional relevant keywords for your campaigns. There is also a feature tied with Adwords called negative match. Negative match allows you to specify words that when entered by someone searching google, will not result in your ad running in the person’s web browser.
5. Create a budget. One of the best feature Google Adwords offers is the ability to specify a daily budget for your campaigns. Just enter the total amount you are willing to spend daily and Google will automatically take funds from your account. Start with a low budget first to minimize risk. Get some data first at the start of your campaign. You want to know the exact cost of a lead and the actual keywords that convert to a sale. You can then optimize your campaign based on your data and at the same time set a higher budget allowance for even bigger rewards.