Effective online advertising is all about visibility. Sites that feature online advertising provide instant visibility, but it is the responsibility of the individual advertiser to take advantage of it and use it correctly. Developing a logo and a business slogan are both crucial steps, since these provide visual cues about the nature and message of your business, but it is also important to develop an advertising strategy, and to take the time to learn how to use online advertising to your advantage.

Focused advertising campaigns are the most effective, so rather than focusing on advertising on as many sites and across as many different mediums as possible, focus instead on creating an effective and compelling ad. Contrary to popular belief, the goal of advertising is not to sell your service, product or business, but rather, to gain the attention of the public.

Don’t worry about trying to include all of the information about your product or service in your ad. Internet users do not like to bombarded with information, so being brief is in your best interest. With any luck, people who visit your ad will be intrigued and will then visit your site to learn more and possibly purchase your product or service.

If the site that you are advertising on has the capability, try adding a video to your ad. This is an effective and easy way to attract attention. Keep in mind that advertising is a learning process, and that it may take some time to hit upon the right strategy for you. With a little experimentation, however, you will soon discover the most effective online advertising strategy for your business.