Local SEO has become a hot new trend in the search engine industry because of the response it can get you. Below are a few local SEO tips that you can use to grow your business.

Your site should always have content that is interesting and useful to visitors. What is the purpose of doing search engine optimization? So that you could get targeted traffic coming to your site. So if you want people to visit your site and actually stay there or buy your product, then you should have relevant information that they would be interested to read. Most website visitors don’t have the time or patience to read everything on a site, but do casual browsing, and stop only when something catches their eye.

When you’re targeting local sites listing services such as Yahoo! Local, Bing Local and Google Places, you should first start off by logging into them and claiming your profile. When you get into these sites, you’ll notice that there is an option to claim your profile by going through a few verification steps that includes a simple phone call to know if your address is yours and verify it. This is a relatively fast and easy process that gives you an advantage over the many other businesses who neglected to do it.

Besides that, upload pictures to these local site listings because they make you appear genuine in the eyes of the users by providing them pictures of your business. It really helps if you post a few good pictures from your site so your prospects get a look at your business. You want to portray your business as impressively as possible, so you should use quality pictures, though they don’t have to be perfect.

Switch around your anchor texts. All SEO marketers understand just how valuable it is to use long tail keywords with your marketing efforts to the search engines; when you practice Local SEO, that is what you’re using. This will give you the opportunity to work with the different anchor texts and that means that you should try to have a large variety of diversified anchor text to expand your reach. For instance, let’s suppose you have a local chocolate store, don’t just optimize for „New York Chocolate Store“.T

In conclusion, use the techniques you just learned about and you’ll master SEO in no time..

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