When it comes to promotion, there are many avenues to take. You could spend thousands on media advertisements or rely on word of mouth, for instance.

Another choice is to utilize a promotional product. There are catalogs full of Frisbees, magnets, and various other items, however choosing the right promotional item is not an easy task.

When deciding on which it is best, make sure to choice something that can not be easily discarded or lost. Your item should be something that is easily utilized, and durable, in order for you marketing to be a success.

For instance, it’s easy to lose pens and pencils, and fliers or business cards are easily tossed away. An item such as a coffee mug is perhaps more likely to prevail as a marketing tool. Even if the recipient does not drink coffee or tea, chances are he or she will pass the mug along to someone who does rather than throwing it away. If the recipient is a coffee drinker, the mug will likely be used repeatedly and in front of varying groups of people, putting your business in front of several faces on a daily, weekly, and monthly basis. Also, a person is less likely to misplace or lose a mug than a magnet or pen.

Promotional mugs are a great way to advertise, and though they cost more than a pen, the investment will be worth it.