If wondering which is the most fundamental and core solution in Internet Marketing, then you should definitely check mailing lists and lists building techniques. Every marketer that respects his business and aspires to success should create a good and responsive mailing list, which can be used as a basis of communication with subscribers. The methods used by businessmen are numerous, but experience and practice show that article marketing is the number one tool in mailing list and leads generation. In order to make a responsive mailing list, you need to follow some rules and secrets that can make a difference and help your business thrive:

First of all you need to target your mailing list effectively. You cannot send emails and offers about products to people who are completely irrelevant with them, because chances are that no more than the 5% of them will be interested enough.

It is very important to keep in mind that people who are most likely to become your customers are those who can benefit from your product, or those who need the particular product or service you are marketing for their daily activities. This is why article marketing is of significant importance; you can simply write informative articles and target the right people. If readers are not interested in your niche, they won’t pay much attention on your articles; however, a little secret is that a good article can win the heart of the most ignorant or unwilling customer.

A professional should be able to validate the prospects in several ways, but most importantly via phone; this could be a rather costly method, but it’s the most effective as it involves interaction and gives the right person the chance to find out more information that could be useful for your further communication and approach. He should also be able to launch and manage the marketing campaign completely on his own and be familiar with article marketing systems like Unique article wizard.

If you start writing articles and post them in the proper article directories and bases you can gain exposure and visibility. All articles should contain the link to your website. If your article is good, the readers will click on the link so as to see what you have to offer. People are most likely to join your mailing list if they already feel and know that you are a competent and informed author.

Speaking of incentives, you need to remember that there are many things we don’t usually consider important, that can prove very helpful when building a mailing list and when offering something to our readers.

Internet marketing depends on gifts more than we think; people enjoy them anyway, so why not offer something attractive and get some good feedback from your mail recipients? Don’t forget that in these cases you can create and benefit from the viral effect. People who like your offer will spread the word for you.

Try to send some questionnaires and ask them for their opinion. Encourage them to tell you what else they need and what could be a great addition to your services and products. People enjoy being asked things like that, because that shows that their opinion is valued.