What a search engine optimization specialist does is rank a client’s website. A website needs to be ranked because there are thousands of other websites on the web. An internet user may not be able to know about its existence.

This is not just some projects. These should be projects that he was able to rank well in the Google page results. Anyone can have certificate of attendance for the trainings and seminars that they have attended. But not everybody is able to rank websites well.

Look for the online portfolios of the applicant. Try searching for their websites and see if they rank. The online portfolios mean past projects, so the applicant is no longer servicing the client.

So testing if the clients website rank may not be a reliable information. Since the applicant does not anymore do business with the client, he has nothing to do with the current ranking of the client’s website. This is not to say that online portfolios are useless.

This is what this means. There will be people who will fall in love with your products and services. They will contact you or buy from your website directly. Another thing is that they will ignore your website.

Interview the applicants that make it to your list. They may have all the technical skills but they may not have the right attitude towards the job. An online portfolio may include testimonials from previous client.

If there is anything that is more important, it is their ability to rank websites. As a client, this is what you are in after of and the person you hired for this job should be able to deliver this. You can hire freelancers, too. Most website owners hire freelance search engine optimization specialist.

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