Improving a website’s search engine rankings is easy with the help of an online press release. If you haven’t spent a lot of time in public relations, then here’s a quick idea of what a press release is and how it can help improve search engine rankings. What you learn may surprise you.
A press release is essentially news or information that is being distributed to individuals within the media business. This includes newspapers, tv studios, radio stations, and smaller outlets as well. For quite some time, these press releases have been distributed using the world wide web and emailed to media contacts.
Press releases are sent by individuals, corporations, and government agencies. The purpose of which is to announce a new product, service, or event. The PR industry has used press releases as a way to filter the news and focus on what is most relevant. Not only has it served as an efficient way to distribute the news, but an effective way to receive it.
A press release in not all that complicated to develop. Most press releases include the date of the release, headline, news, and a brief company description or bio. Online releases include this information with a link back to the company’s website or blog.
Over the last decade, hundreds of online press release websites have come online, helping reporters sift through these notifications and find the information they need. What does this mean to internet marketing? It means that there are sites that publish your news and are viewed by tens of thousands of people seeking targeted information daily.
Press releases are a valuable tool for anyone trying to promote a new website or blog. Years ago, when I began in Internet marketing, my belief was the PR was all about writing a fantastic press. The truth is that press releases today are only partly about the news. For me, they are more about the back links that are created when your news travels across the internet and gets posted on thousands of websites.
There are a few press release services out there that allow you to submit your news for distribution at no charge. Be careful though. Some of these sites will not let you include a link back to your website. If you’ve been paying attention, that’s the whole point of using online press release services. Just make sure you understand a services limitations before you spend your time creating your release and registering with a site.
When I want to build a large number of back links to my website in short order I always look to press release distribution. You can implement this simple strategy quickly and easily. It’s not hard to think of something newsworthy and over time it gets much easier to find something that will resonate with your target audience the media the cater to them.
Over time I have found a couple of services I like and even pay a small fee for. I’m fine with that as long as the fees are reasonable. With a small budget you can start building inbound links to your website in less than 24 hours. Try using press releases to enhance your search engine optimization efforts. It’s quick, easy, and gets results.