If you ever come across network marketing secrets, just keep in mind they are a dime a dozen. The majority of everyone who comes online is looking for an easy way to do things, but there is a secret behind the madness. It’s the process that we put in place to turn a complete stranger into a business associate.
So how can you do this successfully? Unfortunately this is the part where most network marketers fail. Once a prospect is in front of them, they immediately turn around and want to sales pitch them.
Have you ever been told how great a company is and someone try to sell you? It happens everyday to millions of people, and it’s going to happen again. What about, „If you don’t join now you’ll be sorry!“ Uhm…does this make you just want to grab your credit card?
The Secret is To Presell
The single best network marketing secret out there is to presell before you ever even think about asking for the sale. There are a couple of gurus out there today who positively excel in teaching this technique. For instance, Mike Dillard, who can be found at Magnetic Sponsoring, and Ann Sieg, who is from Renegade Network Marketer, teach constantly that you must first attract and teach prospects.
Many network marketers don’t take their advice. They are too impatient and too eager, and they jump in there and give that sales pitch time and time again. But this is their critical mistake. You can do things differently-and you can succeed using this essential secret to network marketing success simply by following their advice.
Preselling involves taking an interest in educating your prospect. When you do that, you never need to give a sales pitch at all! The relationship evolves naturally and is much stronger than if you tried delivering a sales pitch. Here’s how it works when done correctly:
1. Your lead funnel lands a prospect (perhaps someone comes to your landing page).
2. You are contacted by them about your opportunity. Their initial reaction is that you’re about to unleash your sales pitch. However, you change everything up and talk to them about how to get from a starting point to their goals.
3. Each subsequent communication from you focuses on educating this prospect about how and why someone would want to build a successful online business. Your messages focus on the importance of providing other people with information they need and can use. Your message never ever gives any kind of sales pitch.
4. Following communications conducted over a period of time-usually three weeks or more-the prospect trusts you and understands that you are sincerely interested in helping other people succeed in building an online business. They ask you what online network company you work with. A good number of them will inquire about how they, too, can join in this successful endeavor.
Hopefully, by now you can see why preselling really is the single best network marketing secret. It involves helping other people visualize their own long term goals and begin to create a plan for achieving them. Then they discover that you may be able to help them and come to you to get involved. You never even have to ask for the sale at all!
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