Classified advertising has become very popular online. Classified sites like Craigslist are a great way to get lots of visitors every month which makes it a great way to reach your chosen target market. If you really want to get the most from these sites you need to create highly convertible classified ads. You can’t just put up any random ad and expect to get lots of response. There are some specific things that you need to keep in the forefront of your mind and this article will explain three hints that you can use to help you write your ad.
Your ad must be compelling and make viewers take action. Urgency coupled with a strong call yo action can work wonders in getting prospects to follow-up. Scarcity tactics are extremely effective at getting those who are unsure to buy. Your whole aim here is to capture the attention of your prospect right now and get them to act instantaneously. If your ads are effective then you will get more customers than you may believe. A generous way to use the scarcity technique is to offer a special bonus for first X-number of customers. With a little creativity you can use the scarcity technique and still offer your customers more value for their money. As long as you focus on the methods that work and test different variations you will hit success.
The body of your ad should contain the most crucial aspects of the product or service you are writing about. Even if you write a headline that is out of this world, your ad will fall flat if the body doesn’t hold up with it. Your ad copy must deliver the benefits in a way that they seem to be speaking directly to the reader, and that’s when your readers will take definitive action. If you really want to make sure if your ad is effective or not, read it as if you were someone else. You can also have your ad read by one of your friend’s or colleagues to get an idea on how interesting it is.
You shouldn’t forget to proof-read your ad before it goes live. If you send your ad out and it has even a single typographical error, then people will likely see you as non-professional. This is why it is so important that your ad is looked at with a fine toothed comb because sometimes small errors can elude us with just a glance over. When you read your ad over to yourself, you can also determine if it’s interesting enough to appeal to people. People must find it interesting and worth the read.
Finally, your ad should be direct and let the reader know exactly what problem the product it represents helps solves; don’t use flowery language or humor. So if you want more targeted results from your ad, then make sure you apply the above tips along with whatever other tips that you come across.
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