It makes no difference whether your business is online or offline, you should be using Twitter marketing in order to increase sales and generate leads. Twitter is one of the most successful social networking platforms with millions of users. Each one of these users is a potential customer for your business.

More than likely you have already taken the plunge and are enjoying the service which Twitter offers. If you already have then you know how quickly you can build a loyal following of other users. You can use the same techniques to build up a large list of people who will follow your business in the same manner.

One mistake a lot of Twitter marketers make is to use their own name to promote their business. Always make a new account which highlights your business as being the entity which is making posts. The only exception to this rule is that if you are the actual product you are promoting, such as a motivational speaker.

Starting from the beginning, branding your new Twitter account is very important. You want other users to see the name of your business and recognize immediately what it is you have to offer. Do not make your name something silly if you are trying to seriously market your product or service or you will not be taken seriously. You want to brand your name as being the one person to contact for what you have to offer.

Your profile is a powerful tool which can give more information about you or your business. For example, if you are a life coach, you would put enough information in your profile to let others know exactly who you are. Do not leave any doubt in the minds of your followers about the goods or services you provide.

If you want to get your new business account banned, then being identified as a spammer is the best way to do it. For this reason, you must take care in how you tweet. You must perfect your timing and mix posts which are interesting and which offer information your prospects would be interested in reading. Spreading your advertising tweets amongst these other posts is very important. It is also important that you spread all of your posts out throughout the day.

Twitter marketing is a highly effective online tool which can bring in traffic and sales to your website. Remember it is a social community which was created for people to communicate with one another, and not specifically for advertisers. Being a responsible marketer will make you welcome within this community and lead to more profits for you.

Want to know how to make the most out of your Twitter marketing? Take a look at this Twitter marketing course for all the information you’ll need.