While writing and submitting SEO articles on various sites can and will improve the popularity of your website, it is not the only step to take. Backlinking offers another marketing option that will allow you to use all forms of media, allowing you to achieve even greater success.

There are two basic methods to use when trying to gain backlinks. While this marketing strategy might sound relatively new, it is a tried and true method.

One must choose their partners carefully. While it goes without saying, one should not link to their direct competitors. You do not want to be willingly competing over one customer base, but sharing it with others in your field. Such partnerships with others in your field can provide a better, more fruitful experience for the consumer as they search through the linked information.

By submitting content to various article directories and networking sites, one way backlinks are created. These are more effective than two way links, and are given more recognition from search engines, in turn boosting your rankings.

Backlinking creates an opportunity for you to move away from the written word and create an advertising campaign that makes use of both audio and visual elements. Through the use of websites such as Squidoo, YouTube, Hubpages, WordPress, and Ezine you can create unique backlinks that draw more web traffic to your site.

There are countless resources available that can provide additional information on the topic of backlinking. If use of these methods is of interest to you, please continue your research. This is the number one way to draw traffic to your site and it doesn’t cost you a thing. The only thing that will cost you is to automate the process, but even better this can be done!

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