Today’s economy has many business owners wondering about what they should do for their business. They’re seeing their daily, weekly, and monthly gross income going down because consumers are no longer spending like they used to. People today are afraid of the future. Today’s news media has created a fear that people will be laid off and that they will be waiting in bread lines. While this is great, if you’re selling advertising on a news network it creates a problem for business owners.

To eliminate this challenge, you should take a look at your gross income over the last 12 to 24 months and compare it to the last six marks. Are people still buying what you’re selling? are they buying the same quantity they used to? in today’s economy people are no longer buying the things that they used to buy just six months ago. People have cut back in many areas of their personal finances. Things that people used to buy on a weekly or monthly basis have now become luxury items that are no longer buying.

As you look over your business, take a look to see what other things you could be selling and is there an opportunity for a monthly continuity program. A continuity program would allow you to fill a customer each month for products or services that they want to purchase on a monthly basis. This subscription service, or continuity program would consistently bring your customers back to you And allowing you to have a more consistent cash flow.

Take a look at your own personal monthly spending. Where have you consistently spent your money? Is it possible for you to turn those monthly expenses into cash flow for your business? according to the National Retail Federation, we are committed to using today’s technology. More than 80% of us wouldn’t give up Internet access. Almost 2/3 wouldn’t cancel a cell phone, and more than 60% would never drop cable or satellite television.

If you are spending your money on it on a monthly basis, your customers may very well be spending bears there as well. Two days needs were yesterdays once. Can you imagine a time when you didn’t have a cell phone? What about cable or satellite? If you’re not doing as much on the weekends you’re probably watching more cable or satellite. Where else are you spending your money? Smart business owners are changing the way they do business so they can continue to receive the cash will their business requires and building a continuous monthly income.

If you’re wondering where some of your regular customers have gone, they still like you and your company but they’ve had their hours or been laid off altogether and are just no longer spending their money like they used to. Others, have bought into the fear that is taking place daily in the news. Business owners today must be prudent about where they spend their money and how they will continue to have a profitable business in the future. For example: People who used to rent limousines to get to the airport are now asking friends to take them instead.

As the stock market continues to rock people’s confidence levels it makes it tough for a business owner to have consistent cash flow in their business. Businesses that were doing $4000 a day are now seeing their business average $2000-$3000. And for smaller businesses, it just makes it worse. Those that would normally spend $80-$100 eating out on Friday night are now settling for a $20 pizza.

Today’s business owner has got to be prudent about what they are selling, where they are selling it, and for how much? in today’s economy it’s only common sense to be selling what people need, not what they want – as bad as were people today are spending their money.