Simply put, the main aim of a blog on your wedding website is to show your customers that you’re an expert in your field, that you’re someone to turn to when they have a question.

This can be done very simply by offering your customers some useful advice and information. Lets say you are a florist, then your blog posts could talk about the latest trends in wedding flowers, or how to choose flowers on a budget, for example. If you’re stuck for ideas, then think about the conversations you’ve had today with people who’ve contacted you offline. What did they ask for? What did you tell them? Now write it down and use this as the basis for your post!!

Blogs are also a great way for you to communicate with the people who visit your site. They could let you know their likes and dislikes, if your site enables them to leave comments. You should make it a point to acknowledge their comments, because reaching out to the visitors of your site is important. This can be done by directly replying to comments posted by posting a comment of your own to your blog; another way is to address the comment or question in your next blog post.

This will help you establish your name in the market. The percentage of brides that research their wedding on the internet is 90% according to recent statistics. If you give good advice and your potential customers are satisfied, they will begin to trust you and may even develop into repeat customers.

The next step is to add video…

If this is making you nervous, you should know that it really isn’t that difficult. The purpose of posting a video would be to allow the people who visit your site – your potential customers, to get to know you better and it can be a short clip of 3-4 minutes. It is always nice to put a face to the name, and will bring you a lot closer to them.

So what does video on your blog provide?

Only a small number of wedding suppliers add videos to their blogs or web sites. The only ones that do are videographers, and that’s only because they use them as examples of their work and to showcase their abilities.

There are two ways to go about adding video to your blog. One way is to talk directly to your site visitors through your camera, giving them advice and information on specific topics. The other way is to take a video of work that you have done and add audio with your message later.

The important thing is to keep the message uncluttered, understandable and under 4 minutes; it does not matter which of the 2 ways you choose. You Tube is a great source that you can use to check out good and bad examples of videos, to get some ideas to help you create a great one.

Mark Strefford is a leading marketing expert, specialising in helping wedding suppliers attract Brides to their business using the internet. You can watch his free video on marketing to Brides using the internet at bridalmarketing.net.