Schlagwort-Archive: web design

Graphics

Boost Your Website Engagement Levels With High Quality Graphic Design

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Regular and increasing traffic cannot be gained simply by hosting good content on your site. One needs to package the website appropriately to make it presentable and appealing to the users, and graphic design can play a very important role in this.

Graphic design can be used in a numbers of ways on a site. Every company defines its individuality through a logo, and a properly designed and eye-catching logo can be a big boost to a websites attractiveness. The logo should be a representation of the nature of your offering and be such that it ensures recognition in the minds of your users. This is a critical piece in the development of your organization’s identity.

You can also use graphic design to improve the overall presentation of your website. The website header and the navigation areas are very important and the use of graphic design here can enhance the overall user experience. The chosen layout should be uncluttered, neat, and yet visually appealing with just the right amount of graphic components.

The graphic design best suited to a particular website revolves around the content matter of the site and the kind of users that it caters to. A graphic design plan for a website will be most effective if it is formulated after careful observation of what users are drawn to and how you wish to present the content of the website.

Graphic design can be very useful in highlighting the websites most visited sections, as well as new features and promotional offers. However, it must be kept in mind that too much highlighting or loud design can be a turn off and can confuse the website users.

The colours used in the website graphic design should also be carefully chosen keeping in mind the overall theme and making sure of not overdoing by introducing too many different colours.

A website can garner respect from the users by suitably using graphic designs, which boost its appearance and user experience. Better returns can be expected from your website if you enhance its look and feel using the right graphic designs.

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Marketing

AdWords Pay Per Click Advertising – The History of Google AdWords Pay Per Click Advertising

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Google created its best income-generating method in 2007 with the Google AdWords pay per click advertising. This innovative advertising method left its competitors biting the dust with a revenue of over $16 billion. This became the Google search engine’s major source of income.

The Google AdWords pay per click advertising method caught on with online business owners and now, it’s an acceptable advertising model if you want your business to succeed online. However, those who cannot understand this advertising model may be wasting their time and money making this method work for them because they don’t truly understand its concepts.

Fact: In order to appreciate Google AdWords pay per click advertising, you have to know how this concept came about.

Bill Gross first developed the idea of AdWords pay per click advertising. He got this idea from the concept of the Yellow pages which divides businesses into certain categories or keywords. People who need certain products and services only have to look for these keywords and a list of businesses are presented to them. This concept generated more consumers and when applied online, ushered in a new era of advertising.

Google wanted to purchase Gross concept but the two parties cannot agree. In 2000, despite its inability to negotiate with Gross, Google started the AdWords pay per click advertising. A court dispute ensued and the courts awarded Google the full rights to the AdWords pay per click advertising concept.

Google first offered the Adwords pay per click advertising to business owners by asking for monthly fees. Google then managed the campaigns for the business owners. Later, Google gave business owners the ability to manage their own advertising campaigns. They were able to do so through an online portal.

Business owners find that it’s more cost effective to hire specialists in the AdWords pay per click advertising method. They’ve realized that these online marketing specialists who have studied this method for some time knows what works or does not work in online advertising.

Greg Cesar is a top Google Adwords guru. He has helped thousands of students make money on the internet. find out some of his insider secrets now. If you want increased visitors to your web site then learn google adwords and download your free google adwords guide now

Design

Why You Need An Affordable Web Design

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Many companies looking to get their business on the internet are looking for a company that can offer affordable web design and sometimes are surprised at the quality of the work they receive for their money. Others may be non-plussed by the finished product and will think that there is no such thing as a company that can provide affordable web design. In reality, while in most cases they will get what they pay for, it is possible to have a quality site built without putting the entire business in financial jeopardy.

Simply by looking for a less expensive way to build a site or to upgrade an existing website, some companies settle for less than they originally wanted. Understand that building a website is similar to building a brick and mortar building in that the more space and options you want to include will cost more money. However, affordable web design can be used to have a quality web presence and time and money can be saved by understanding what is wanted and needed before beginning the site work.

The basic foundation of any construction project involves making sure the basic overall design is fully in place and that all the beams and walls come together to form a solid structure. In a building if the foundation is weak, the building will inevitably fall down and the same is true with affordable web design. The foundation, or the site’s code has to be strong enough to support the rest of the site.

Working With Company To Provide Needed Information

One problem that most commonly drives up the cost of construction is changes in structure. By working with the company providing affordable web design the owner should be able to explain exactly what is needed and wanted to minimize the number and frequency of changes, which can drive up the price as the project moves forward.

Once the basics are understood, the affordable web design company should be able to move on with the project to take it to completion. Choosing the right company can be difficult as the immediate future of the new site depends on their delivering the quality site they promise in a timely manner.

By checking with friends or business associates, you can probably learn about companies that can provide affordable web design to meet the budget and still present a quality online image. There may also be recent graduates of design school that are willing to offer affordable web design services if they can include the project in their portfolio.

Stephen Grisham, Sr. is a copy writer for InfoServe Media, LLC. Please visit if you are looking to create a website, or if you just need a few changes to an existing site, InfoServe Media also offers website maintenance.

Marketing

Search Marketing Series – Why Your Business Needs a Website

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The Internet has forever changed customer shopping and purchasing behavior. 74% of adults in the US now use the Internet. Research says 81% of web visitors search for information online about a service or product they are considering buying. Search engines have become purchasing decision engines. Driving this trend are time savings and convenience.

You need a website online because 1) Buyers are online looking for your products and services. They’ll find them too. But if you’re not online someone else will sell to those buyers. 2) Those businesses that are online are your competitors. Until you have a website, you can’t compete with them at all.

A Business Website Provides Advantages 1) Larger Customer Base – Having an online presence opens up new markets. Many who research and purchase online are probably not located nearby. They might be halfway around the world. The Internet can help connect those customers, and many others, to your business.

Expanded Business Hours – A website is always open. 24 hours a day, every day of the year. Important company information such as address and directions is always available. Detailed information about your products and services will be available – even when you’re not.

Improved Communication – A website offers many new ways to communicate with potential buyers. Conversations can begin by using a form, an e-mail, a blog or even in a forum. Clients can offer feedback through polls, surveys, Q&A sessions or by simply offering opinions.

4) Low-Cost Marketing – Web pages may be built quickly and inexpensively. They can offer more information in more formats than traditional print media. Consider the possibility of adding audio, video or an unlimited number of photos to your sales and marketing effort. Updates can also be completed quickly and easily. Traditional marketing campaigns can’t compete with the scope and low cost of a website.

The simple existence of a website guarantees neither web traffic nor sales. In nearly all cases a process called „optimization“ is required to ensure the visibility of the website in the search engines. Higher rankings in the search engine results leads directly to higher traffic, and subsequent sales.

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Design

Creating Smart LMS Visuals for E-Learning Courseware

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E-learning course developers preparing content for migration to learning management system are typically faced with a host of choices to make. Besides the more practical concerns such as navigation and deciding which tools to employ, there are also aesthetic choices. Namely, you’ll have to make choices regarding the course’s style and design. Your courseware logo is just one element in the design–but it’s an important one.

Is a courseware logo really important, you might wonder? True, a logo is somewhat like a book cover; ultimately, it doesn’t mean too much. And of course, in order to prosper in a competitive e-learning market, your courseware absolutely must be robust and well developed, interactive, and based on your own expertise and experience. On the other hand, let’s face it: phrases like „Don’t judge a book by its cover“ don’t exist for no reason. The truth is that we do make fast, visually-cued judgments all the time. These little judgments aid tremendously in our decision-making process. This goes for everything from what shampoo or cereal to buy to more critical decisions like a romantic partner, or, well, education. A unique and visually appealing logo may help someone decide between your courseware and another.

In this way, your logo is a tiny but potent symbol of your e-learning courseware. It represents the learning content and helps facilitate customer recognition.

Logos can be a simple name or logotype or an ideograms (visual including icons, signs and emblems). Ideograms are often easily recognizable alone. For example, the McDonald’s arc is easily identifiable without the necessity to see the word „McDonald’s.“

Although some courseware developers and companies rely on pre-packaged logos, your own design might be the best solution–not to mention the most fun to come up with. Remember, it’s your content and your vision. And in any case, a logo can be very easy to design.

The first step in creating a unique and interesting e-learning courseware logo is to brainstorm. Use up lots of paper, and sketch and write out everything by hand. Large design firms use this system, sketching everything out by hand before even referring to a computer. Sketching is the best way to quickly visualize, imagine and produce your courseware logo.

Once you have your simple and aesthetically pleasing logo design, it’s time to play with it. Try many different things. Experiment with different shades and colors. Try different combinations. Put your logo in many situations, adding text in different positions to find out where it looks best. Try out different fonts and sizes.

Throughout it all, keep your users in mind. Create a logo with a bold and unique e-learning course logo design whose integrity and innovation suits that of the learning management system course itself.

Create online learning modules for logo design, Courseware and other topics on Coggno’s Learning Management System. Share your expertise now. To create a free account visit http://www.coggno.com/lms3, complete contact form to start the process.