Schlagwort-Archive: vinyl banners

Marketing

Four Steps to Designing a Professional-Looking Sign

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Beginning a sign campaign requires considering a number of different variables, but the most important of these is probably the actual design of your signs. On one end of the spectrum is the concern of your sign being too busy and on the other is that your sign just won’t stand out. Finding a balance between these extremes all while presenting your brand and message can be tricky so take a look at the following guidelines to get started:

1. Layout

You need to convey your message in a limited amount of time, so keep your layout straightforward and emphasize what is most important. Use larger sized lettering for the central point of your sign, whether it’s your company name or the services you offer. Don’t try to cram a whole lot of information onto the sign because people won’t have the time (or the patience) to read your sign for very long. Get to the point quickly.

2. Color

Chances are that if you own a business, you have a color set that people associate your business with, so you should use those colors. If you plan to put your logo on the sign, remember that you want your brand to stand out, so the logo’s background should wash out the logo itself. So for example, if you logo is primarily red, you don’t want to put it on a red background because that will make it difficult to recognize. Lastly, it’s typically advisable to limit the colors on your sign to two or three in order to make your sign look clean and professional.

3. Size

The size of your sign is important for a few reasons. First, and most obvious, is that you want your sign to be large enough that people can see it. Another reason is out of consideration for your clients or supporters. If you’re planning on having these signs on other people’s lawns, say if you run a home services business or are running for office, you don’t want them to be an eyesore. Finally, some towns have restrictions against the size of signs you can have on your property. Find out what the local laws are for sign placements to make sure that you signs are within the regulations.

4. Miscellaneous Options

There are various other options available for your signs that you may or may not need to consider. Is this going to be a directional sign? Make sure that your arrows are pointed the correct way. Do you want the sign to be double sided so people can see it when they’re coming from opposite directions? How durable does your sign need to be? There are a number of options for weather resistance, including different inks you can use. Supercheapsigns.com has a professional staff on hand to assist you in this entire design process.

By following these guidelines you should be able to navigate the sometimes difficult process of designing a professional-looking sign.

Rich Wiseman writes for Super Cheap Signs about offline marketing. Visit SuperCheapSigns.com for all your vinyl banner needs.

Marketing

Types of vinyl banners

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Vinyl banners can be used for a vast number of different purposes, from marking the grand opening of a new store or venue to advertising new products at trade shows or public exhibitions. They are mainly used as marketing tools.

It can be useful to know a little more about how vinyl banners are made, especially if your company is planning to use them as part of an advertising or marketing campaign. There are a few different types of vinyl banners to choose from, and each is produced in a slightly different way.

One of the most popular and widely used methods to create advertising banners is digital printing. This technique can be used to produce high quality banners, and in large numbers too. This is why they are so popular.

Digitally printed banners are made using either aqueous (water based), UV curable or solvent based inkjet inks. Due to the durable pigments many of these types of inks contain, the banners they are used to create are generally quite weather-proof. This means that the printed banners can withstand both rain and prolonged exposure to UV light without fading or deteriorating in quality.

What’s more, you can use digital printing to create vinyl banners in very large sizes. It is necessary, however, to use grand format inkjet printers or a device which uses a computer-controlled airbrush to apply the ink to the banner.

Screen printing is also used to create printed banners. Using screens, which contain imaged stencils, the ink can be passed through onto the material beneath. You can print in many different coloured inks using this method.

The final two techniques sometimes used to create printed banners are hand-painting and vinyl lettering. This latter technique involves using a computer-driven vinyl cutter and individual pieces or sections of self-adhesive vinyl to create the design on the banner.

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Marketing

Jazz Up Sales By Marketing Your Next Promotional Event With Vinyl Banners

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Vinyl banners add pizzazz to any event or promotion. Banners are very affordable when you allow time to design and order one in plenty of time before your event. They are easily designed and fun to display.

It used to be tough to find a designer to create a personal banner for you at an affordable rate. But now the ease of templates on many company sites makes it easy for you to design your own. You can design it online and view the banner and approve it to ensure it looks the way you want it to look.

If you search for a fabricator of vinyl banners online you can find many companies that offer custom made banners at half price. This is great for the club or business on a tight marketing budget. Watch for hidden fees however and make sure you can get what you want from these companies. It…apos;s best to get quotes from a few before deciding.

Check as well for any hidden pricing in a quote. A half price banner may double in price is the company has a high priced set up fee. You can get information on durability and thickness of the banner that is on sale too as you want it to hold up. Some banners are made only for indoor use so you want to make sure you order a sign that will hold up in outdoor weather if that is its purpose.

Another thing to watch out for when ordering online is shipping charges. Some companies take up to four weeks for standard delivery. For rush orders they can charge up to sixty dollars so the banner might be as affordable as you thought. Compare with a local company to see if the bottom dollar rate is more affordable than online.

If you are a booster group for a school many companies will waive charges as they know you are on a tight budget. You can also check with your school to see if they have an established account for a better rate that you can order through. If not, you might want to check with other booster groups on your campus to see if you can build an account together for more buying power.

Consider carefully what you are going to place on your banner before signing off on a proof. Check spelling as this is a major mistake that many make. Watch for timely material such as a specific date if you want to reuse your banner down the line.

Vinyl banners are eye catching and look sharp when marketing an event or a business. Plan ahead if you have the time to get the best deal on ordering your vinyl banner. Make sure you choose a general banner that you can reuse over time as well for effective marketing and promotion.

Finding your vinyl banner ideas? Why not look into purchasing vinyl banners? Reliable and strong and they work great to bring in business to your location. Shop at your oregon bannerprinting specialist today.

Marketing

Beware of the Cheap Banner, it Might Just Be Cheap

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Who hasn’t seen ads online for really cheap banners. Ads touting 4’X8′ banners as low as $50-60. Sounds like a great deal, but there has to be a catch? Before you buy, take a hard look at the details of those banners…

What it’s made of

Let’s look at what material is being used. Any banner that is to be used outdoors must be made of vinyl scrim if you want it to last more than a few hours. Anyone who is using any type of paper material for outdoors is just ripping you off.

Vinyl weight

This will be the one spec that might be hard to figure out. Chances are that if the advertisement doesn’t specify what the banner weight is, they have something to hide.

Never buy any banner for outdoors that is less than 13 ounces. Experience has shown that this is the minimum weight banner for long lasting outdoor use. You can probably move up to 13 ounces for an additional cost.

Banner hemming

Finishing the banner with a hem is very important. By folding under an inch of material and securing it by either sewing, welding or using banner tape, you get a banner that is significantly stronger and more durable. My preference is banner tape since it causes no damage to the graphic.

Many printers like sewing as it is very fast to do, but it has several drawbacks in my opinion. The primary one is that sewing makes the edges pucker, which can distort the image on the banner.

A sewing machine can cause some marring of the image due to the claw tooth foot that moves the banner into the machine. This will cause marring of the image you are paying good money for. If your cheap banner doesn’t include hemming, expect to pay about $1 per linear foot, or slightly more than $20 for a 4×8 banner.

Banner finishing: Grommets

This is a simple one…everyone needs some way to hang the banners that they buy don’t they? Grommets are super cheap, about $0.10 each, and should be included in the price. You should have one in each corner and then one every two/three feet along all four sides. Those shops that charge extra usually bill you $1.00 for each grommet. That is $12.00 for a 4’x8′ banner.

In conclusion

Vinyl banners are a super tool to promote your business or events. Banners offer the best return-on-investment of all advertising. Be careful when you see those ads for cheap banners, that might be just what you get.

Looking to find the best deal on Oregon Banner Printing, then visit oregonbannerprinting.com to find the best advice on banner printing for you.