Beginning a sign campaign requires considering a number of different variables, but the most important of these is probably the actual design of your signs. On one end of the spectrum is the concern of your sign being too busy and on the other is that your sign just won’t stand out. Finding a balance between these extremes all while presenting your brand and message can be tricky so take a look at the following guidelines to get started:

1. Layout

You need to convey your message in a limited amount of time, so keep your layout straightforward and emphasize what is most important. Use larger sized lettering for the central point of your sign, whether it’s your company name or the services you offer. Don’t try to cram a whole lot of information onto the sign because people won’t have the time (or the patience) to read your sign for very long. Get to the point quickly.

2. Color

Chances are that if you own a business, you have a color set that people associate your business with, so you should use those colors. If you plan to put your logo on the sign, remember that you want your brand to stand out, so the logo’s background should wash out the logo itself. So for example, if you logo is primarily red, you don’t want to put it on a red background because that will make it difficult to recognize. Lastly, it’s typically advisable to limit the colors on your sign to two or three in order to make your sign look clean and professional.

3. Size

The size of your sign is important for a few reasons. First, and most obvious, is that you want your sign to be large enough that people can see it. Another reason is out of consideration for your clients or supporters. If you’re planning on having these signs on other people’s lawns, say if you run a home services business or are running for office, you don’t want them to be an eyesore. Finally, some towns have restrictions against the size of signs you can have on your property. Find out what the local laws are for sign placements to make sure that you signs are within the regulations.

4. Miscellaneous Options

There are various other options available for your signs that you may or may not need to consider. Is this going to be a directional sign? Make sure that your arrows are pointed the correct way. Do you want the sign to be double sided so people can see it when they’re coming from opposite directions? How durable does your sign need to be? There are a number of options for weather resistance, including different inks you can use. Supercheapsigns.com has a professional staff on hand to assist you in this entire design process.

By following these guidelines you should be able to navigate the sometimes difficult process of designing a professional-looking sign.

Rich Wiseman writes for Super Cheap Signs about offline marketing. Visit SuperCheapSigns.com for all your vinyl banner needs.