Schlagwort-Archive: Text Message Marketing

What Makes SMS An Ideal Medium For Marketing?

A single click is already capable of sending short text messages to campaign to a huge number of people with mobile phones. Despite the countless number of people to send messages to, these messages go to the intended recipients inboxes within a few seconds. This means that you can actually reach your market much more quickly than when you use emails and other platforms of communication. SMS texting service is an excellent way to provide entrepreneurs a more convenient and economical way of advertising a product or service without risking a large amount of money, time and energy. It’s a marketing technique that is unquestionably valuable for small business owners, who intend to keep their advertising expenses short. In fact, this marketing strategy is considered the least costly until now.

Reading a mobile text message is tempting, which is why the read-rates of marketing or advertising campaigns sent by way of SMS are incredibly high. The 5% to 20% response rate is also quite impressive considering the thousands of people you’re sending SMS to. In the United States alone, there are more than 320 Million active phone users. Based on the report of Nielsen, nearly all of the total population of mobile subscribers worldwide owns a handset that is capable of receiving and forwarding text messages. So, you can already visualize how many prospects you can get and how much profit you can earn from connecting to that amount of people.

The risk of getting your SMS blocked is quite odd. Unlike emails, you will not have problems with spam filters to battle against when utilizing text messaging. As long as the SMS service provider doesn’t use an an automatic sender, which shoots the SMS to random numbers, you are far from getting blacklisted. Knowledge of the law pertaining to mobile messaging is important. Anybody or any entity caught violating it is considered a scammer.

SMS text advertising is not the sole thing once can do with mobile marketing. Other techniques include the wise use of of the mobile internet for search and banner ads, or putting adverts within the design of mobile games and applications. Putting QR barcodes that can be scanned using Smartphones for product information or promotional deals is another alternative. Location-based marketing that utilizes GPS or other software programs is also a method that targets mobile users within certain locations.

One of the top reasons why SMS texting service has been recognized as an effective marketing method is that it helps in the development of personal bond between entrepreneurs and their clients. Obtaining the customers‘ confidence and trust is made simple given the personal way of getting in touch with each other. We all know that trust and confidence are two things that likely customers need to have before they are able to accept any campaigns from certain business entities. They are two factors that are incredibly essential in any winning marketing undertaking.

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Mobile Marketing: A Least Expensive but Effective Way to Advertise

There are quite plenty of reasons why you should go for SMS marketing. It’s not just about sending SMS to your potential clients to let them know about your product or service. Mobile market can also be done with the goal of making your clients feel better, assured and comfortable with your way of performing business. By wisely using the SMS texting service, patrons can demand for a delivery through SMS or send feedback, comments or suggestions right away. The texting service can also be used to remind clients of prior arrangements and special deals. The mode of reaching out has a personal touch – It is quick and direct; hence, helping both parties interact without spending a long time.

SMS or short message service is a direct, spam-free and convenient marketing channel used by a lot of salespeople nowadays. It’s a medium of communication, which millions of phone users are attached to to 24 hours a day, 7 days a week. Based on a research conducted by a reputable mobile carrier, almost all all mobile text messages are opened with an estimate of 83% in just a matter of an hour. So compared to email marketing, this technique is far better. There is by far a large disparity in the number of messages that are opened via SMS than the messages sent via email. A lot of emails go in an instant to the spam folder or are erased by users. Opening emails is not automatic, giving the intended recipients the option to view or ignore it. Recent models of mobiles are capable of opening SMS automatically allowing people to view the message right away.

There are over 270 million mobile phones in the U.S., and this number is continuously growing. This only means that this has a huge market potential – a market gold mine! With a single push of a button, you’re reaching a huge amount of people. There is no need to spend time trying to keep in touch with every individual in your target list. As long as you have their contact number, you can contact them at any time and place. So, why spend hours and days trying to tap a market, when you can perform text message marketing in just a matter of seconds?

If you are worried of the price of sending text messages to a large number of people, don’t be. It is a cost-effective method of marketing. Selecting the most fitting mobile carrier is the answer. Pick a service provider that satisfies your advertising needs and with procedures that don’t infringe the law. Get rid of marketing firms that make use of robotic dialers to drop text messages to random numbers. This is an outright defiance of the law. There will also be a high risk of getting the messages blocked.

Part of keeping the expenses of the SMS texting service low and customer’s trust is to stop the habit of sending more than the allowed number of messages. When SMS marketing is overdone, it can be an obvious implication of scamming. After all, messages should be kept simple and direct because of the limited screen size of mobile phones.

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Effectively Utilizing Text Message Marketing

The world is changing every day. The way to reach customers is both simpler and more complicated than it used to be. Finding a medium which everyone uses can be difficult in an age where not everyone watches TV anymore. But almost everyone, even in faraway places like the African savanna, have cell phones. Reaching a large number of customers in a very one-on-one, personal way is possible if you learn to use text message marketing to your advantage.

Short Message Service (SMS) is the way everyone under the age of 30 communicates today, and most of those over 30, too. Putting your sales information into that stream of ongoing information is a great way to get the word out about your sales promotions. And you can custom design the message for each recipient.

It is not a good idea to buy a list of numbers from a company that collects data and begin sending texts to strangers. Your texts will reach their intended audience, but with the opposite effect that you want. You will drive customers away. It is important that you let your customers choose to receive your messages instead of forcing them to stop your messages from coming.

One thing to avoid is deluging your customers with a tons of SMS messages. Multiple texts per day is definitely too many for most customers. Even one per day is probably too much. One or two per week is normally how many the average person will accept without opting out.

Do not leave your customers without a way to get more information. Include the INFO or MORE response availability whenever possible so customers who need more information can simply reply HELP to find out what they need to know. This will avoid vast amounts of frustration from your potential clients.

Always give your customers a way out. You do not want them to be frustrated by a sense of being trapped in your system. Giving them the STOP response as a possibility gives them the sense of control that usually keeps them coming back.

Since only one person will be the one reading each of your texts, you can use as much personalization as possible. Include their name and what they like. This will get the best results.

Do make use of the fact that 97% of all texts are opened, and 83% are opened in the first hour they are received. This means your message will almost certainly be received, and right away. Use this to your advantage, promoting weather related sales, concert openings, or location based promotions on a moment by moment basis.

And be sure you do have fun with it. Marketing is most effective when it has attitude. People enjoy sales strategies with an edge. Make sure your text message marketing plan finds people where they live and makes them want you and your company there with them.

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