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Marketing

Using Frosted Cards For Business Advertising – Low Cost, Effective Alternative

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With the current economic upheaval, all businesses are looking for low cost ways to keep their brand in the public eye and keep the doors opening with customers. Even companies that previously spent thousands upon thousands of dollars on television advertisements and radio endorsements are turning toward more cost effective options such as starting a frosted card campaign. Advertising is just as essential today as it has always been in the past, and that applies equally to new businesses and those that have been well established for years. The trick today is just finding the most effective campaigns that will bring the results you want in the end.

What Exactly Are Frosted Cards?

Frosted cards look very similar to credit cards, but they are actually plastic cards that hold all of your business information. They serve your business much like a paper or cardboard business card would, except they are very durable and are visually stimulating. Since they are made from strong materials that do not tear up easily or damage with moisture, they will last your customers much longer and will make a much more professional impression on anyone who picks one up.

Design Selection

Rather than selecting from predesigned cards, most services offering frosted cards will allow you to either place a custom order specifying exactly what you want or will work with you in designing something just for your business. Most businesses have a good idea of what they are looking for when they go to purchase these cards, such as including a company logo or using colors associated with the company. A good card maker should be able to create a design that fits your specifications rather closely.

How Can Choosing A Frosted Card Help My Business?

A frosted card gets the attention of customers and potential clients because it is unique. This type of card shows that you are a professional business and that you take their business seriously. It shows that you want them to remember you and in most cases they will! This is the most important reason for using this type of card. They simply give everyone who comes across one a really good impression so they will think of you when they need services or products related to your business in the future. Paper cards are ordinary and are more likely to get tossed in the trash, but a professional frosted card will be worth hanging onto.

In addition, since these cards are made to look like credit cards and are designed with quality in mind your customers are more likely to keep them with their credit cards right in their wallet. Every time they reach for their credit card when shopping they will see your card and will be reminded of you and your business. The next time they need a service or product you offer your name will instantly spring to mind.

Since your businesses name is right before them constantly they are also more likely to tell a friend about your business when someone they know needs your product or services. It is no telling how much business you may end up getting from one simple card.

Pricing Frosted Cards

You will have to pay a bit more for this type of card than you would for standard card made out of cardboard, but remember that these are also a lot more durable. Since they are made to last for a long time you won’t have the same customers asking for cards over and over again. These are high quality cards that people will want to hang onto. When they ask for more it is probably to hand out to someone else, not because they tossed theirs in the trash!

If you are out to impress your customers and give them something unique to talk about with others, frosted cards are definitely worthy of your advertising budget!

If you want to know what frosted cards can do for your business contact us.

Marketing

Why Paper Business Cards Are Being Replaced By Frosted Plastic Cards

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Business cards are as commonplace in our modern world as ketchup and mustard on a hamburger. We have various types of mustard sitting on grocery shelves which is an example of how all things of great value are reinvented over time. Today, the paper business card that we have all come to know over the years are being updated and replaced by frosted plastic cards.

What are frosted business cards?

Frosted business cards typically are roughly the same size as a standard paper card, although some can be slightly larger. Frosted cards are made from a sturdy plastic that will not break or tear easily, the way paper cards do after a while. They are not damaged by dirt or moisture, and they can safely be kept in a wallet or purse for long periods of time.

Typically, frosted plastic cards can be seen through, and they can be designed using graphics or themes that bring the relevant company to mind. The information they present is the same type of information that any business card would provide, including:

The company’s name Contact information A company logo, slogan, image or other company branding information Naturally, contact information is the primary piece of information people want when they pick up or ask for a business card, so it is essential that all contact information be provided on a frosted card. However, it is also true that company branding information is essential, as it lets the card advertise the company itself over time.

Advantages of frosted cards

Currently, frosted cards are a novelty. People notice the difference between frosted cards and traditional paper cards immediately. Frosted cards will be discarded less often because people want to keep them and look at them again. They give people the feeling they were handed something valuable instead of being handed a mere piece of paper.

The fact that they are held onto longer and appreciated more will keep the company’s personal information in front of a potential customer’s face for a longer period of time. These cards are also more likely to be passed on to other people, which spreads word of the business through word-of-mouth as well!

Finally, frosted cards are more durable and don’t tear up as easily as paper cards. They can stay in a wallet for many years without becoming illegible or otherwise falling apart. This means customers will hold onto them longer and businesses won’t have to keep giving the same clients their card over and over. This can actually save money over the long run, even if the initial investment is higher.

Who benefits from using frosted cards?

Many companies are giving out frosted business cards to show clients and potential clients that their business is appreciated and their interactions are valued. Some companies are now using frosted cards in place of all paper cards, while others use them only for specific marketing campaigns.

Literally anyone who has something they want others to hang onto for awhile would do well to purchase frosted cards.

The Future of Business Cards

Although frosted business cards are an attention-grabbing novelty today, they will become the standard business card of the future. Paper business cards are rapidly being replaced; they simply don’t withstand the treatment that most people give them. Why not be a trendsetter and change over to frosted business cards today?

If you want to know what frosted plastic cards can do for your business contact us.