Many companies are using social media marketing networks as marketing tools for business. This method works by gaining traffic from websites through popular sharing groups. Sites like Facebook and Twitter and Blogs from many different sites have large numbers of readers so any advertising would reach a large audience.

How it works

These sites set out to create information that will be of interest to many and it encourages readers to support it and to share it. As these pass from one person to their many „friends“, the word spreads far and wide in a short period. It seems that because the message comes from friends rather than direct from the company it is viewed with a more open mind.

Who has access

If you use a computer and have access to the internet then you will be one of the millions visiting such sites. Companies make their names and their brands known through these sites. This makes them familiar to visitors, so when a product is advertised it is remembered as one being popular and so the customer is more confident to purchase it.

Mobile phones also have a place in the world of advertising. Phones can be connected to the Internet and networking sites will send news and updates to your mobile. This means that businesses can keep their company’s name in the fore with regular updates on what they offer.

The customers become part of the process themselves. Reviews and comments are posted passing the message on for others. This normally has a positive effect, but there have been occasions when it has caused a negative one.

Another popular marketing method

More than 75% of internet users in the USA watch online videos. This means that video use in social media advertising can be of great benefit. Some sites allow postings of videos of many different kinds. You could use a video to showcase your products in an informative manner or in an amusing way. Demonstrations on how a product works are effective as they both instruct and encourage purchase by seeing ease of use and success of the end result.

Social media networking continues to expand with more new sites appearing all the time. Advertising departments need to keep in touch with changes in fashions for sites, and watch for the launch of any new ones. Visitors to these pages easily switch their loyalties to a new site which might be more exciting or have more to offer, so companies need to switch their campaigns likewise.

Twitter has been proved to be the leading site used for social media marketing networks as marketing tools for business, with Facebook, Blogs and LinkedIn close behind. The various video sites and Social bookmarking websites don’t claim such high success but are regarded as well worth using. It has been researched, and trends suggest that advertising in this form is going to grow further. In a recent poll it was reported that more than 80% of companies were claiming exceptional success with the sale of their products.

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