A single click is already capable of sending short text messages to campaign to a huge number of people with mobile phones. Despite the countless number of people to send messages to, these messages go to the intended recipients inboxes within a few seconds. This means that you can actually reach your market much more quickly than when you use emails and other platforms of communication. SMS texting service is an excellent way to provide entrepreneurs a more convenient and economical way of advertising a product or service without risking a large amount of money, time and energy. It’s a marketing technique that is unquestionably valuable for small business owners, who intend to keep their advertising expenses short. In fact, this marketing strategy is considered the least costly until now.
Reading a mobile text message is tempting, which is why the read-rates of marketing or advertising campaigns sent by way of SMS are incredibly high. The 5% to 20% response rate is also quite impressive considering the thousands of people you’re sending SMS to. In the United States alone, there are more than 320 Million active phone users. Based on the report of Nielsen, nearly all of the total population of mobile subscribers worldwide owns a handset that is capable of receiving and forwarding text messages. So, you can already visualize how many prospects you can get and how much profit you can earn from connecting to that amount of people.
The risk of getting your SMS blocked is quite odd. Unlike emails, you will not have problems with spam filters to battle against when utilizing text messaging. As long as the SMS service provider doesn’t use an an automatic sender, which shoots the SMS to random numbers, you are far from getting blacklisted. Knowledge of the law pertaining to mobile messaging is important. Anybody or any entity caught violating it is considered a scammer.
SMS text advertising is not the sole thing once can do with mobile marketing. Other techniques include the wise use of of the mobile internet for search and banner ads, or putting adverts within the design of mobile games and applications. Putting QR barcodes that can be scanned using Smartphones for product information or promotional deals is another alternative. Location-based marketing that utilizes GPS or other software programs is also a method that targets mobile users within certain locations.
One of the top reasons why SMS texting service has been recognized as an effective marketing method is that it helps in the development of personal bond between entrepreneurs and their clients. Obtaining the customers‘ confidence and trust is made simple given the personal way of getting in touch with each other. We all know that trust and confidence are two things that likely customers need to have before they are able to accept any campaigns from certain business entities. They are two factors that are incredibly essential in any winning marketing undertaking.
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