Schlagwort-Archive: signage

Marketing

Four Steps to Designing a Professional-Looking Sign

Schreibe einen Kommentar

Beginning a sign campaign requires considering a number of different variables, but the most important of these is probably the actual design of your signs. On one end of the spectrum is the concern of your sign being too busy and on the other is that your sign just won’t stand out. Finding a balance between these extremes all while presenting your brand and message can be tricky so take a look at the following guidelines to get started:

1. Layout

You need to convey your message in a limited amount of time, so keep your layout straightforward and emphasize what is most important. Use larger sized lettering for the central point of your sign, whether it’s your company name or the services you offer. Don’t try to cram a whole lot of information onto the sign because people won’t have the time (or the patience) to read your sign for very long. Get to the point quickly.

2. Color

Chances are that if you own a business, you have a color set that people associate your business with, so you should use those colors. If you plan to put your logo on the sign, remember that you want your brand to stand out, so the logo’s background should wash out the logo itself. So for example, if you logo is primarily red, you don’t want to put it on a red background because that will make it difficult to recognize. Lastly, it’s typically advisable to limit the colors on your sign to two or three in order to make your sign look clean and professional.

3. Size

The size of your sign is important for a few reasons. First, and most obvious, is that you want your sign to be large enough that people can see it. Another reason is out of consideration for your clients or supporters. If you’re planning on having these signs on other people’s lawns, say if you run a home services business or are running for office, you don’t want them to be an eyesore. Finally, some towns have restrictions against the size of signs you can have on your property. Find out what the local laws are for sign placements to make sure that you signs are within the regulations.

4. Miscellaneous Options

There are various other options available for your signs that you may or may not need to consider. Is this going to be a directional sign? Make sure that your arrows are pointed the correct way. Do you want the sign to be double sided so people can see it when they’re coming from opposite directions? How durable does your sign need to be? There are a number of options for weather resistance, including different inks you can use. Supercheapsigns.com has a professional staff on hand to assist you in this entire design process.

By following these guidelines you should be able to navigate the sometimes difficult process of designing a professional-looking sign.

Rich Wiseman writes for Super Cheap Signs about offline marketing. Visit SuperCheapSigns.com for all your vinyl banner needs.

Marketing

Loaning Your DOOH Software To A Third-Party Provider

Schreibe einen Kommentar

The hardware for your digital signage system signifies one half of the whole system. Software symbolizes the other half, and it’s debatably more valuable; it lets you control the subject material that is shown on your displays. You can schedule playlists, shift segments to and fro in between loops, and produce reports that offer a bird’s-eye look at your complete system.

You will find two models by which DOOH software is generally accessed. The very first method is to deploy it to client-hosted servers (generally found on-site). The second option is to gain access to the software via servers managed by a third party; this latter model is known as software-as-a-service, or SaaS.

This short article will examine the most widespread objections presented by critics of SaaS digital signage software.

Broadening A Currently Installed Digital Signage System

A lot of opponents of the software-as-a-service model state that accessing apps from a third-party supply limits the extent by which a community can expand; they worry that when a network has become installed, adding more screens – each of which can be assigned to display different subject matter loops – is difficult. The truth is, this is false.

Once a digital signage system is operating with software connected through a third-party provider, broadening it’s easy. Monitors may be added easily; the person overseeing the community can regulate content for each of the screens by way of a browser.

Issues are usually quickly remedied via the third-party provider’s tech support personnel. A 10-screen network can be broadened to 100 monitors or even more with few logistical issues.

Guard Against Bugs, Computer Viruses And Additional Errors

A lot of business people are reluctant to embrace an SaaS model for their DOOH networks due to uncertainty with regards to the servers‘ safety. They feel that servers outside their management are more likely to expose them to malware, tampered content, and linked concerns. Once again, the belief is incorrect.

Servers hosted by third parties will tend to be much more secure than those governed by the client. Consider two reasons. First, software-as-a-service providers will often have scores of customers relying upon their servers. A few service providers manage subject material for many remote systems, some of which are substantial. Due to this broad exposure to a great number of systems, the third party digital signage software service provider will probably have employees dedicated to watching their servers.

Second, quite a few clientele lack personnel who’re sufficiently trained to handle viruses and remote, unauthorized attempts to gain access to the servers. The price of dedicating folks to this task is substantial. Meanwhile, this same expense is shared by a third party’s total customer base, drastically lessening the cost for everybody.

Can You Depend On Your Online Connection?

Critics of SaaS providers also emphasize the possibility for connectivity outages. They say – and not without strong reason – that subject material streamed over the internet will be inaccessible for their display screens if their internet connections are lost. Moreover, they will be not able to access the apps they require to manage that content.

It is a fair objection. Losses in connectivity can impair a customer’s ability to access the third party’s remote servers. However, it is essential to note that many on-site digital signage networks use the internet to exchange subject material to their displays. An interruption would affect them, also.

Times When It Makes Sense To Host Your Very Own DOOH Network

The most compelling argument for maintaining the servers and software in-house is that the client will not ever require an internet connection. But this assumes the customer also has personnel on staff who may properly safeguard the servers as well as the information that is located on them. Alternatively, if you have plans to increase the amount of destinations in a network, it may become necessary to deliver the subject matter over the internet, even if the servers are maintained on-site.

Yet another reasonable argument for client-hosted servers is that a customer doesn’t want to give an SaaS provider access to their data. Whether or not this warrants providing the entire digital signage system in-house is a decision that can only be made by the customer.

The most crucial thing to remember is that typical objections to an SaaS model for digital signage software are generally determined by incorrect notions. Evaluate the above to make an objective choice for your company.

To get more information digital signage software go to www.connectedsign.com/.