Schlagwort-Archive: SEO

Marketing

Best Ways To Outsource SEO And SEM

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SEO Training – finding good links and getting link juice

Contrary to what the popular media might have you believe, men and women have already been having conversations on-line before the arrival of Facebook.

One of the most common methods of interaction and one which is actually blooming right now is the ‚forum‘. Forums are basically discussion boards where folks could begin a ‚thread‘ and other people add to it, or perhaps only start a big debate about the topic at hand. Because of the enormous number of topics in the world as well as the particular massive quantity of individuals with access to the World wide web, there can be an almost unlimited amount of forums which you could be a member of, a few becoming more popular than some.

Boards can certainly be remarkably worthwhile to your SEO campaign since they may achieve two roles within your mission. First of all, they can be a wonderful location to acquire one-way links through (and back links assist our search engine ranking) and second of all, as a result of friendly conversation you may possibly acquire brand new sales opportunities and additionally brand-new potential customers.

Nevertheless attaching backlinks to your own community forum messages can be often a big ’no‘ in a lot of boards, so much like social networking, you have to become a little touch wise about it.

One area of the site that most forums get in common is the ’signature‘. This can be a portion of code that gets added to each post you make and in many cases you possibly can add back links to it. A word of caution though – a few boards scowl on including signatures ahead of time and it’s well worth taking part in the forum first and getting a little bit of a name for yourself ahead of contributing any. Actually many boards put in force a principle whereby you have to have posted a specific quantity of remarks before they’ll allow you to include any kind of signature to your content.

What you need to give some thought to can be that if you end up getting involved in any specific community, you’re essentially a visitor on their system and if you do anything that goes against their particular rules or integrity, they are quite inside of their rights to remove you from the forum. There is certainly also another thing to be cautious about – the ’no-follow‘ tag.

The The web world of boards is certainly split just about consistently between folks that adore visitors and their own hyperlinks, along with individuals who don’t. It’s a chicken and egg issue simply because individuals who would likely actively support you to place links upon their internet sites will end up receiving plenty of guests and for that reason a good amount of shortcuts themselves – increasing recognition, however they would also get an awful lot of spam.

However those who can’t stand you leaving links, or perhaps just make it really difficult to do so will lose out on loads of targeted traffic. At the end of the day, it really is dependent upon the subject of the site and whether it’s monetised in any way. Some of those that don’t like you leaving links will sometimes give each link an attribute that was introduced only a few years ago, the ’nofollow‘.

By adding the nofollow attribute to a link, it informs the spiders that it shouldn’t be followed and shouldn’t get ‚link juice‘.

Now, many SEO experts disagree as to whether this actually means a link using ’nofollow‘ is completely pointless and some will show evidence that shows that it does actually make a difference and shouldn’t be discounted completely, however most will agree that if you’re going to look for links, make more of an effort on those that don’t use this attribute.

You see, it’s really not worth being too picky about these sites because those who don’t allow links probably have a greater value. They are less likely to be full of spam and therefore worth more in general social networking. Also, it could be that they allow links after you’ve given a bit back to the community.

So there you go, this link building lark isn’t as clean-cut and easy to quantify as many would have you think, but it is worth investigating and you could potentially get yourself not only some decent links to affect your rankings, but you may make a lot of worthwhile connections.

Want to know what your own site’s SEO rankings in Google are? Check out Frontdesk’s SEO software and become your own SEO SEM expert as you use the pro skills of the leaders in do it yourself marketing online.

Marketing

Top 3 Questions You Will Be Asked When You Apply For An SEO Job In Egypt.

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Getting hired as a Search engine optimization specialist (SEO) is not as easy as it appears. There is a reason why an SEO specialist in Egypt commands premium compensation. If you are interested in obtaining a position within the search marketing industry, or doing SEO in Egypt, you need to be able to pass a rigorous interview. Below are several questions one may encounter during such an interview.

1.) Are you Google Certified?

This is the most basic question you can expect, Although you are applying for an SEO job. Knowing how does Google adwords program work or in general how paid search work is a must for any SEO. Interviewers think how can an SEO claim he can get high natural ranks for their website if that SEO do not understand how Google’s revenue model works?

For example, If a business owns a website about shoes, they would definitely want a lot of shoes buyers to visit their website. But trying to optimize their website to rank for the keyword „Shoes“ would be a very difficult job. More important, the search phrase „Shoes“ would draw significant traffic.

Actually, the traffic will for sure contain both buyers and a significant percentage of non buyers. Knowing which key phrases and keywords converts, for advertisers is a great advantage for SEO efforts.

2.) What is the optimal keyword density should a target phrase be, within a given piece of content?

This is a very tricky question. It tests If your knowledge is up to date or not in SEO. Several years ago Internet marketers and search engine optimization experts discovered a weakness point within Google ranking factors. They discovered that if you repeated your targeted keywords in your content in a certain way. This would make your page or website rank higher on the SERPS.

If the repeated keyword or key phrase represents about 4% to 5% or more of the written content, Google would rank that article for those keywords. In the last couple of years Google took drastic measures on websites who exercise such behavior known as keyword stuffing by penalizing them. Also Google developed its algorithm to read key phrases with the context of the articles or pages on any given website.

Google now can determine if the phrase has been forced into the article or whether it is relevant to it. Nowadays Search engine optimization experts recommend around 2% keyword density.

3.) How many keywords should an SEO expert optimize, on any a given page?

Your search engine optimization efforts might be diluted if you targeted more than 2 or 3 keywords per article or page, this assumes that your article have 500 words of content. If it have more than that there is a chance you can succeed at targeting more than 2 or 3 keywords. If less you have a better chance at targeting 1 or 2 keywords per page.

Want to find out more about SEO in Egypt, then visit Amr Elkirsh’s article on How to Interview anSEO specialist in Egypt.

Marketing

Why It Is Important To Build Links

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Learning your way around the internet is a feat that drives fear in the heart of the mortal, non-techie regular guy. Regardless, the world of computers and the internet will certainly not go away. Attention must be paid.

The internet offers you one of the best places to make your mark in this unstable economy. It can market your name and your business to many thousands of potential customers. Learning valuable tools to create a website and build links is an important and timely skill to have. Fortunately, there are many web experts around to do this for you, if you really are too terrified to go ahead with it yourself. Whether you proceed yourself, or hire someone, you must understand what link building is all about and how it concerns your website. You need to know how link building works and the benefits it can bestow upon your business.

Question: What is link building?

It uses a third party website to drive traffic to your website. In other words, a link is created on another website that your customers are apt to visit, once they are on that site, they see that yours has something to offer them as well, and will then visit your site. This not only increases awareness that your site exists, it creates credibility and profitability for you. Mainly, though, it give you uncanny exposure to search engines, which helps you get sorted by the search engine, thus pointing many referrals more quickly to your site through such giant engines as Yahoo and Google. Your site will move up the rankings on the search engines, so the net surfer will target you, if not first, at least way up to the top of site listings.

Keywords and phrases are essential to move customer traffic to your site. You can’t hire this part out, so you must understand the concept. You are the one who knows what words are key to your business and what words will set you apart from the competition. You can let these words develop gradually over time, and some site owners do. The problem with this is „over time“ may turn out to be forever. You want speedy results so you need to deal with search engine optimization, key words and link building to drive the most traffic to your site. Don’t be afraid, you just need to understand the concept and supply the words. Your hired nerd will do the rest.

Links both incoming and outgoing are essential tools for your site. Be sure, though, that you are creating traffic by strategically placing these links in websites with related businesses. This will offer reciprocity and link significant pages on your site that aid in discovering additional content to increase the worth of your website

So, What is the Significance of Link Building?

Just as you wouldn’t put a brick and mortar store way out in the boonies where no one ever goes, you don’t want to put your e-business on the vastness of the internet without some way to direct traffic to it. Link building is savvy marketing and can drive customer traffic as well as advertisers to your site, allowing your site and you to prosper.

For more information on Link Building Services please visit http://www.easydirectorysubmissions.com .

Marketing

Mark A Cella On Depression Advertising

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Mark A Cella on Economic Recession Advertising

In an article dated 4-17-09 called ‚Burger King to Boost Ad Spending‘ distributed on the AdAge website, authored by Emily Bronson York, cites Marketing Director, Russ Klein, who acknowledges the strategy of the company to fiercely boost ad budgets amidst financial hard times.

Clearly seeing favorable good fortune during recession:

„…there is strong historical evidence around companies that step up with their innovation and advertising and their ability to move through economic downturns and they emerge with stronger brands on the other end.“

Mark A Cella on Economic Recession Advertising

Jim Surowiecki, author of Hanging Tough, published by New Yorker Magazine on the financial page back in April of 2009, advocates that much research indicates businesses who regularly devote resources in marketing and R&D during hard financial times end up extraordinarily better monetarily.

Mark A Cella on Depression Advertising

The article cites a 1927 study by economist Roland Vaile that found that „firms that kept ad spending stable on recession advertising or increased it during the recession of 1921-22 saw their sales hold up significantly better than those which didn’t.“ Similarly:

„A study of advertising during the 1981-82 recession found that sales at firms that increased advertising or held steady grew precipitously during the next three years, compared with only slight increases at firms that slashed their budgets. And a McKinsey study of the 1990-91 recession found that companies that remained market leaders or became serious challengers during the downturn had increased their acquisition, R. & D. and ad budgets, while companies at the bottom of the pile had reduced them.“

In a very large study of business conduct, by Strategic Planning Institute, derived that corporations which decreased investing in advertising during recession arose far slower in the following years after economic hard times, as opposed to free-spending competition.

Mark A Cella on Depression Advertising

Kraft brought out Miracle Whip in the great depression and it became the #1 dressing across the USA in only 6 months. The transistor radio was launched in the 1954 deflationary period by TI, and Apple launched its iPod in the 2001 recession.

Perhaps the most compelling example of successful recession opportunity is illustrated with Kellogg’s profound success during the Great Depression. Surowiecki relates that:

„While Post Cereals…cut back on advertising (during this period,) Kellogg doubled its ad budget and by 1933, even as the economy cratered, Kellogg’s profits had risen almost thirty percent and it…became…and remains the industry’s dominant player.“

The preponderance of historical evidence is strongly conclusive. Companies can significantly benefit by employing bold strategies during recession.

Success, in this debt based economy, during the hardest times is achieved only by those courageously taking advantage of options in front of them.

Learn more about Mark A Cella Internet recession advertising. Stop by Mark A Cella’s sites where you can find out more.

Marketing

Best Guide For 2010 Link Building

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Each and every one may be providing you tips in the building links but the million dollar question is do these tips really work in the building up of links? The tips that worked well in the past in providing great links to your websites may be out of date nowadays. I wanted at this time to share with you my ideas about building links which are effectively working nowadays in 2010 but were not known five years ago i.e. in 2005.

The question arises as to what is the use of the building links and the answer lies that they help in the creation of an authority with the search engines. The question again may creep `how it works?‘ and the answer is that if you have before you a lot of links from the directories, blogs or other websites; which are pointing to your site, then in such a situation the search engines start trusting that your site must be containing some good piece of information and then the search engines place your site under the category of „authority site“. Besides that, if your site is pointed by the link which is coming from other sites in the same field then this helps you a lot more. And this is the main reason why the directories are assuming a position of a good source of links because the directories are categorized and by the directories your site can be put into such category as to provide a link from a related source.

Link Building Tip #1: Submit to Directories: Submission about your site to the directories can place your website in such a position that it would become easy and effective to have good source of building links. With the use of your fingers and with the input of good information, you would be landed in an envied position to have quality links for you and do remember that search engines prefer even now to have link from the directories.

Link Building Tip #2: Submit to RSS Directories: This tip pertaining to the submission to RSS directories can help you in providing building up links to your blogs and also helping you in getting placement of your blog under „notice“ group which would help you further in a continued and uninterrupted source of links and as such this step assumes a very significant value when you have been toiling to promote and build up blog links for your blog. What’s more since every website owner puts to use the blog-based proforma, this tip can commonly be helpful to every website owner too.

Link Building Tip #3: Social Bookmarking: Lastly, here is a tip called social bookmarking but which is of great value otherwise. These are a type of websites that provide back links that are relevant and help in building up links quickly. This avenue of bookmarking has gained a lot of popularity for obvious reasons. It has two way functioning – providing links and a flow of traffic too. Hence, it assumes a greater value these days. Hence, these are the top tips in building up links that are in vogue nowadays. If you go by these tips your websites would be helped in such a way as they are placed in higher ranks by the search engines with the input of some key words. The lacuna with these building up links is that these are time consuming and you would yourself pay a lot of your time in submitting your website and providing links.

I can get you thousands of One Way Links with very little effort and even less time. Come to my website to get the scoop.

Marketing

Unique Article Marketing-What Is It And Does It Work?

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This lesson will be about unique article marketing. It will cover many of the top unique article marketing tips. If you are serious about article marketing you must submit unique articles to the article directories. If you mass submit the same article to different sites you’re articles will not be as effective or get the web traffic you could obtain with unique articles submission. Read on for my simple but explosive tips.

What is unique article marketing? The answer is quite simple. It is simply unique articles to the article directories. Simple enough right! Well you came to this article marketing lesson site to learn more than that! Unique article marketing is simple but it is a bit more than just submitting unique articles. Let me back up a bit.

Unique articles must not be basically the same article with just a few words changed here and there. It must contain more unique content than that. The search engines can easily detect if you’re articles are basically the same. This is why you must make your articles unique.

Your article titles must be unique. This is very important. I strongly suggest a keyword tool to help you put keywords in your article titles. There are many free keyword tool sites and some that charge a fee but they are well worth it. You can have a great unique article but your readers must be able to find you. I also suggest long tailed keywords. They are more effective most of the time because the competition is so stiff for the top keywords. The main point make each title relevant to your article and include different keywords in each title.

Here is another key point to getting unique article marketing results. Write your articles and make them at least 30% unique. Simple enough. It will take longer to make your articles unique but well worth the time. When your articles get submitted you may have different ones show up in the search engines. How cool and powerful would that be.

Here is a often overlooked unique article marketing strategy. You must and I repeat must make your resource boxes unique. By this I mean use different keywords and domain names in them. What this means is to insert different domains related to your articles in your resource boxes. When you do this you will help the different domains get backlinks which will drive your sites higher up the rankings.

Thank you for reading my unique article marketing online tips. I recommend using a article submitter that will mass submit your articles to the article directories in unique format. I also suggest not mass submitting your articles to hundreds of sites overnight with these services. A recommended submission of 10-20 unique articles a day may get you great results. I use the Unique Article Wizard because it makes my articles unique, submits them to hundreds of article directories, and also gives you the ability to submit your articles in a natural way to the number of sites you select daily. The Unique Article Wizard gives me tons of backlinks to my sites generating more web traffic.

Unique Article Marketing Software is the best way to submit unique articles to the directories. For more explosive unique article marketing tips go to The Best Way To Submit Articles Website

Marketing

SEO UK And Increased Earning

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We all want to save money, we all want to get things done for less than the next guy is paying. This is especially true if you’re running your own business. But keep in mind the old saying: It takes money to make money. We’re not saying that the only way to get some great SEO writing is to spend a ton of cash. We’re just saying that if a native English only SEO UK company is charging ten percent more than a company that doesn’t have a single native English speaker on board, don’t be THAT desperate to cut costs.

Look, someone who’s been speaking the language their entire life is, typically, better at that language than someone who just learned it at a job training program.

Outsourcing is great. If you’re producing plastic toys, if you’re directing an animated series or even if you need some special effects work done, go ahead and call up a company in Korea or India to take care of that for you. Since you don’t really need to be multilingual to make plastic products, there’s no risk of getting crummy results.

When it comes to the English language, do yourself a favor and leave it in the hands of experts.

The funny thing is that SEO UK writers are actually much cheaper these days. This is because they have to compete with India to get new clients. Why would someone spend two cents a word on the same thing they could have for a fraction of that cost?

Now of course, we don’t mean to say that it’s impossible to learn a second language as well as your first, but let’s be realistic. Someone who can write efficiently in several languages isn’t going to be working for a tenth of a cent a word. They’re too busy winning Pulitzer Prizes to be bothered with SEO writing.

Go into your email and check your spam folder. There’s something in there, we’re willing to bet, that reads something like: Want viagra? Women says that little blue pill make the marriage better! Buy now for special endowment to anatomy and be better lover to your wife and girlfriend!“ Does that make you eager to support the company that sent you the message?

This is because at the bottom level of the writing industry, where you’ll find the people who write spam for low, low pay, you have companies who claim to have qualified English speaking writers, but who are, in fact, writing articles in their own language and feeding it through a translation program like Babelfish. This results in that jumbled up, pseudo-English, and borderline unreadable Spam-speak we’re all so familiar with that was obviously not written by somebody with a firm grasp of the language.

Growing your thriving website is easy when you employ the best search optimisation tools! You can expand your target audience fast with SEO UK today!

Marketing

Behind That Google Search Optimization

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Google has come to be seen as the most complex and inventive search engine as it really carrying weapons with an array of anti-spam technology. Google\’s increasing use of anti-spam features has destined that optimizing websites for Google has become significantly harder and it\’s now not merely a case of opening your internet sites basis files in notepad, including a few key terms into your several HTML tags, uploading your files and looking ahead to the results.

In reality, this sort of optimization, usually referred to as on page optimization, will only still is 20% well-organized at attain rankings for any keywords and phrases happen to be even slightly spirited. People who aced math’s in school know this foliage us with 80% unaccounted for.

This refers to 80% off page optimization. Off page optimization is all to do with the quantity of links point to your web site and its pages, text and the accurate link (anchor text) of these linkages as well as the maximum superiority of pages that are on the links. Off the optimal page now to make sure that the dominant factor which determines the very terms of the Web page will rank in Google. Even Google’s search engine optimization is now mainly off page optimization.

Why does Google give so significantly \’heaviness\‘ to off page optimization efforts and so tiny to on page optimization? Fine it can be all about the top excellence of their results. At the same time as on page optimization is totally managed by the webmaster and can thus be abused by an unprincipled one, off page optimization is something that is no\’t managed by anyone as such but rather by other sites owners, internet sites and indeed the Internet in general. This means that it really is considerably harder to do any deceptive or spam my off page optimization technique inside in hope of gaining an unfair benefit for a site inside Google SERPS (Search Engine Result Pages).

The ending of the story, from an SEO point of view is to use less time on these small web site you think might make a great twist difference (but won\’t), to the real key. What is the website of course significant to see your site, better (keyword rich) incoming links to your Internet site has a good network view will be much better, so Google View your page is very probable. What is Google that your site is very important, because they care their favorite Internet sites?

Are you trying to do Search Engine Optimization on your site? Let us show you an easy way to get thousands of backlinks with minimal effort.

Marketing

Getting Better Search Engine Positioning

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Search engine providers like Yahoo, MSN and Google are constantly changing their algorithms in order to keep their results up to date. On site optimization used to be the primary element that search engines made use of to establish a websites rating. On the other hand, it currently accounts for only about 10% of their total algorithms. What holds the most weight with the search engines right now is building back links.

Back linking, is the method of linking to various other Internet sites that tend to be related to your target industry and that are highly ranked, and naturally, getting them to add a link to your Internet site. Google has, by far, the largest portion of the search engine market, and presently they are basing their results on the number of back links a web page possesses. The other search engines usually tend to stick to Google’s guide, therefore the entire search engine marketplace will be moving faster in that general direction.

A Couple Of Tips for Creating Back Links

When deciding on which Internet sites you would like to link to, remember exactly what the search engines would like to see:

* Search engines are generally looking for natural back links. Just one of the things you have to attempt to do is to be certain that every single one of your back links is actually pertinent to that specific kind of business. If your website sells widgets, a natural website link might be to a web site that explains precisely how to make use of a widget. An abnormal website link would certainly be to a baking Internet site. If your link isn’t natural or if it is coming from a site that is not about the same sort of products or services as your own personal website, the actual link is not going to be worth as much.

* Search engines are looking for constant results. A lot more hyper links are not necessarily better, of course more back links are great, on the other hand, receiving too many inbound links at once, for instance by joining a link farm, could actually harm your rankings. Gaining 20,000 links this month and 10 inbound links the following month is going to bring up a red flag and, for all your work, you’re going to find your website going down in the rankings. With back links, the search engines are a lot more concerned with quality compared to the quantity. So if you build 1,000 high quality links this month, be sure to build 1,000 quality back links next month and so forth.

* Search engines tend to be looking for one-way back links. Reciprocal links are often, just people swapping links to mutually improve their link counts. The search engines have become wise to this kind of technique and have modified their algorithms to not give reciprocal links as much weight as one way back links. When one site wants to link to another Internet site, without getting a link back to their site, that is demonstrating that the website being linked to offers something of value… The one-way link may well be worth twenty times as much as a reciprocal inbound link.

Attaining Organic Results

It requires time to be able to obtain good ranking within the search engines, specifically with the more popular keywords. Almost any attempts to trick the engines might work for a little while; however they are getting increasingly more advanced, and they will, ultimately catch up with you. Not only will your strategy no longer work, but you may get blackballed or be penalized in your rankings. The best technique to achieve high rankings is to give the search engines just what they’re looking for, good, fresh content and relevant inbound links. And the best way to accomplish this is actually by using article marketing.

A lot of people already know the importance of utilizing a search engine submission and backlink building service, for individuals who do not fully grasp why it is essential you will find 2 videos which explain the incredible importance of these types of techniques at our site. You can find us at: search engine submission service.

Marketing

Directory Submission

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Building backlinks is crucial to the success of a website. To make money online means your website needs to get traffic. Building backlinks is one of the most important factors. Backlinks help your website to get listed in search engines and the more you have the better your ranking position will be. The higher your position in search engines the more traffic your site will receive. Of course there are other ways to get traffic to a website but building backlinks is an essential element for it.

Submitting your site to directories is a useful way of building backlinks. Web directories are like an Internet phonebook. Much like a physical directory a web directory will show services / information or products for sale. If you own a business, you want your company listed in each directory to gain potential customers.

In each directory, physical or online, you can choose a category for your company to appear under. For example, if you own a plumbing business, you want your ad to be placed in the section listing plumbing services. Web directories offer a category for your site to be placed under, so if you own a football merchandise website, you can place your site in the category of sport.

Also with a web directory, you can choose certain keywords, known as tags. These tags are useful for when someone is looking within a directory for a service or product. For example, you own a plumbing business in the United Kingdom. You can put a label that says, plumbing services in the UK. When a person performs a search for plumbing services in the UK, your site will appear in search results.

Other benefits of directory submission are one way backlinks. One way backlinks is just as it sounds, its one way. This means that there is no need to offer a link in return to the site, they just link to you. There are several web directories around and most of the directories are free and do not require reciprocal links (link to their website). Currently, thousands of directories over the Internet offer listings for free.

Although it is relatively quick and easy for a person to add the listing information and press submit, doing that for thousands of directories can be quite a daunting task. Lets face it, time is money and most of us do not have hours / days to submit our websites, even if the benefits are very rewarding.

So, lets face it, time is money. Weve all heard the saying, but its true, you built a website today, you want people to visit tomorrow. Well one way to save time and money is to pay someone to do the work for you. This means a small amount of your budget set-up for a second company to go to each directory and submit the information for you. Meaning that you have hundreds / thousands of backlinks in pointing to your website without any effort. The best thing about using another company to do the work for you is the experience of the company in its field. Most companies that offer a directory submission services know their market, to know their customers wants / needs and especially to know the best places to submit your site information.

The way all sites, not just web directories are listed in order of priority is something called PageRank. One site is marked from zero to ten; zero is the lowest and ten the highest. A Manual Directory Submission Service can give your site a chance to be placed in high ranking web directories, giving you many backlinks from ranked sites. Most search engines see your site as being important to them if you have high page rank backlinks. In turn, they rank you higher, meaning more traffic and more sales.

Build thousands of One Way Links through the process of Directory Submission