Word of Mouth marketing will be the strongest, cheap and effortless selling you can take advantage of for increased business and profits. We have discussed through this publication how to generate more WOM marketing and in turn, receive referrals.

The more referral systems you have in place , the higher the chance of your clients, associates, suppliers and prospects (yes even prospects as you communicate with them on a constant basis thru your monthly newsletter) referring new business to you. They're usually at no charge and even if you are offering a bonus or giveaway, there's only a cost if you receive a successful referral. Given the lifetime value of a client, this is a very small cost.

Here are some more examples of referral systems:

1. Referral card on the back of appointment cards to give to your customers

2. Referral link in your monthly online newsletter

3. Referral section in your customer surveys (ask for names and contact data)

4. Vouchers/discounts for 1st time visitors to give to your clients upon payment or included in mailers

5. Constrained time offers for free or bonus treatment (1st time visitors) for your clients to forward to chums

6. Products or bonuses for clients for every new customer they refer

7. Corporate DVD (Method 90) to give to your customers to forward to pals

8. Monthly lucky draw for those with finished referral cards

9. Sales campaigns specifi cally asking for referrals (letters, mailers, online)

10. Offer frequent user points for each successful referral

There are countless other systems you can put into place. The better part is there's no limit to how many you can implement. Brainstorm with your team every quarter on new and creative referral systems. After all , they don't cost you anything and are the most effective method of marketing.

For serious and proactive spa and salon owners, Michael Colosi is offering an amazing in depth no-cost report that details ways that you can get a substantial amount of new clients flowing into your spa or salon business….this month. Just visit: Marketing A Hair Salon Report and grab your copy now to get your hair salon marketing into overdrive.