Schlagwort-Archive: readability

Marketing

Learn Email Marketing Tips And Tricks That The Pros Use

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Email marketing is an efficient method that has been used since the beginning of the Internet. There are more spam junk filters than there were a decade ago, but a personalized email marketing strategy is a good thing for both the recipient and the business. Keep reading for some effective ways to help other people, while helping your own company.

Right on the subscription form, tell your new subscribers about the emails they can expect you to send them. Inform your subscribers about the kinds of emails that will be sent, along with the frequency of the emails. That makes sure that new readers are not shocked by the content they receive, or the amount of email they get from you.

Avoid adding someone’s email to your list without their permission. Many people will regard such actions as a betrayal of trust and may cease to be clients. Others who have opted in may also be put off by these actions. In addition, you may end up being reported and, ultimately, banned by your Internet service provider for breaking rules regarding spam.

Only make one clear message for each email you send. It is important that your audience does not grow bored or bogged down by an excessive amount of facts within a single message. Think of what your message is, and say it clearly and simply. Your customers will appreciate not being weighed down with extraneous information.

When researching email marketing, use as many resources as possible. Search online for information, or check out books from the library. In addition, lots of local classes and workshops can be discovered in your area. Therefore, it would help you to attend these when you can.

Limit subject lines in your emails to 60 characters or less. A lot of email clients will cut off long email subjects. Other email clients are simply incapable of displaying a longer subject. Most subscribers decide with no more than 60 characters whether they will read or delete your message regardless.

Keep in mind that email marketing is all about building up your reputation. Cutting corners, using deceptive practices and targeting uninterested customers are all unacceptable. Keep in mind the reputation of your business is at stake.

You can learn some valuable information about how not to email market by studying spam. Get a free account and sign up on a few websites. The spam should come in quickly. Study these emails for examples of what not to do, and tweak your own campaigns as needed. If you wish to have a brand that’s credible, take measures to be different from spammers.

Use as many sources as possible to help you find out as much as possible about email marketing. There are lots of books both online, as well as in libraries. You may also be able to find workshops in your area that will help you learn more about email marketing.

Email marketing can be used as an effective way to keep in touch with those you do business with. Take the information you have learned here and apply it to your own email marketing campaigns to help you achieve positive results. Reaching customers by email makes it easy to increase your business.

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Design

Basic Principles of Readability for Websites

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Having a website is only effective if the content of the site is easily readable for visitors. Otherwise, even great content will not be able to do its job. While this may sound very basic, readability is a major issue that a high percentage of websites struggle with. Reading from a screen can be difficult, so readability should be a primary concern during design.

In this article we’ll look at six keys to designing for readability. Keep these points in mind and your content will be much more effective.

Spacing and Alignment

If you want the text of your site to have an impact and to be noticed, make good use of spacing. Rather than using a lot of text in small areas, space it out and keep it uncluttered. The space around text will have a huge impact on the level of readability.

Whitespace or negative space is a big key. It may seem like wasted space, but it’s actually allowing everything to have a greater impact. Less is more.

Text Size

Because each visitor will have their own unique preferences, it is important to allow text to be re-sized by the user. By using CSS to set text sizes with ems or percentages, you will allow visitors to increase or decrease the size of the text in their browser.

In addition to giving flexibility, you can also use font sizes to make certain text stand out. Increasing the size of text will generally make it more noticeable, but keep in mind that the more you use large text the less impact it will have.

Font Choices

When working to make a site readable, it is best to stick to web-safe fonts like Arial and Georgia. Other fonts may look nice, but you will not have control over which visitors are able to view it in your favorite font. Newer technologies like sIFR do make it possible to use a much wider variety of fonts.

One of the main causes of poor readability is choosing the wrong font or using too many different fonts. Generally you should stick with no more than 2-3 fonts on any website, otherwise it can impair readability.

Length of Lines of Text

Even though a high percentage of internet users are using widescreen displays with high resolution, lines of text that are too wide can have negative impacts on readability.

Keep in mind when designing that very wide or long lines of text can be difficult to read, as can very short or narrow lines of text. Most content areas are not wider than 600-700 pixels, because anything can larger can get rather difficult to read.

Font Weight

Use bold text when you want to make something stand out, but be sure to use it sparingly as it will stand out more when compared to normal text.

Distractions

Websites that feature excellent readability allow the text to be the focal point of the design. Having too many other bells and whistles for the sake of looking impressive can actually do more harm than good as it will take away from the emphasis on the text.

Steven Snell is a web designer and blogger from New Jersey. He maintains a design blog called DesignM.ag. If you’d like to see more about text and fonts you can find collections at his blog of free calligraphy style fonts and bold fonts.