A good business name is a company’s trademark. It is the label by which you make transactions with your customers and in promoting your business online. Moreover, it has both legal and marketing factors which must be highly regarded. Choosing the exact word or words that will summarize your entire business into one great label could be very challenging. In fact, most small business owners settle with their second or third choices as their first options are always taken. There are times though when entrepreneurs pursue the company name they want despite legal risks – infringement of intellectual property rights – just to get a ride of the wide recognition that already comes with it.

There are many contradictions in the creation of a good business name in the perspective of legal and marketing sides. Descriptiveness is a must in accordance to marketing standards. On the other hand, it is a drawback in the legal standpoint. Ensure that your advertising and legal teams are working hand in hand in order to share the nature of your products or services effectively without skipping other important factors. Additionally, ensure that the interests of your customers are regarded in this task.

Now, let us now go to some details. In your aim to acquire instant recall in the social media, do not fall into the trap of playing too much with the words. Yes, your business could be easily remembered with the funny label that you created. However, customers may get confused of the real deal behind your clever label. When choosing business names, ensure that your pick sounds professional enough to gain the confidence of your prospective clients.

There was an era when people became big fans of abbreviations. This helped entrepreneurs somehow to communicate with ease. This works well for big companies up to this date. But for small business, abbreviations may just work the other way around. More often than not, big companies have already existed for many years. Whether abbreviated or spelled out, no one could miss on their names and the brands they represent. Small business would need more opportunities to prove in order to reach that level of recognition.

Are you tempted to use words like ‚enterprises‘, ‚global‘ and ‚international‘? Think twice before taking that plunge. These words are used for the reason that wide range of products or services are provided. If your company is far from doing that, drop the use of such words and focus first on highlighting your specialty.

Given the fact that you are targeting a local market, you can include your city in your company name. This is part and parcel of the search engine optimization techniques which will help you get found online – your website in particular.

Never be in a rush when thinking of a good business name for your venture. Ensure that the label you have in mind is available, free of legal troubles, functional, memorable, unique but recognizable and web friendly.

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