In the growing market, retail marketing has become one of the major emerging trends in the entire economical cycle. It is the retail market only which provides the consumer a basic platform to encounter with goods and a shop keeper for the first time. Retail market consists of a fixed location like boutique, store, departmental store etc, here in these location consumers meets the shop keeper and purchase goods in return of certain value. Maintaining a certain profit margin, these shop keepers sell goods to their consumers. The basic motive of these shopkeepers is to satisfy the consumers and fulfill their needs and demands.

Marketing strategy is a wider concept which is aimed to increase the sales target and the profit, maintaining the needs of the consumers. Retail marketing is just a small part of the marketing strategy. Now let us understand the basic nature of this form of marketing. Retail is a systematic approach which includes a lot of marketing tricks which aims to fulfill the needs and wants of the customers.

Retail marketing not only just focuses on customer needs but at the same time it aims to increase the company profit margin. If you get into the depth of the marketing concept you will find 5 basic pillars of this marketing strategy. Let us put some light on the basic 5 pillars of retail marketing concept. The first pillar puts emphasis on saving the time of the customers, instead of wasting too much of time, this marketing strategy helps the customers to make an instant decision. Setting the right price of the goods is another very important pillar of retail. Creating an emotional bridge between the customers and the company, solving customer’s problems and paying respect to the customer’s feelings are other pillars of retail.

The basic aim of retail management is to create customer loyalty towards the brand. Customer loyalty means customer getting loyal to a fixed brand, thus here customers do not switch to other brands very often. It takes years to create this kind of customer loyalty for any brand but once you successfully create this loyalty you can easily capture a huge market and survive in it for a longer time.

Some of the techniques via which you can easily create customer loyalty are loyalty one, loyalty cards, coupons, gifts, discounts, reward programs and many more. These sorts of sales promotional activities ignite the shopping passion among the customers and create a strong impression in the minds of the customers.

Reward program includes special gifts on purchase of bulk goods and loyalty cards are special privileged cards which are offered to customers in order to provide them huge discounts and free gifts. These sorts of special sales promotional activities not only increase the sales target but at the same time increase customer loyalty also.

If you want to create a strong and healthy relationship with the customers then you must adopt these sales promotional strategies which are an important part of the retail marketing concept. Previously marketers only used to focus on profit maximization thus in the long run most of the companies had to face the negative sides of the huge competition and changing tastes of customers. Thus, they had to face severe effects like customer brand switching. So until and unless you create a strong bonding with the customers it almost impossible to create customer loyalty and unless you create the brand loyalty you cannot survive in the market for a longer time frame. So, in order to get loyal customers you need to have a strong retail marketing procedure.

Previously customers used to shift to other brands very easily as there did not exist any brand loyalty. But now with the extensive features of retail marketing, it has become easier for the Loyalty One company not only to capture a huge market but at the same time create a strong bonding with the customers. Thus, this sort of marketing strategy did not only ignite the sales target and profits but at the same time increased the brand loyalty.

Providing custom strategies for Customer loyalty since 1981, whether you’re looking for a program update or an enterprise-wide solution, trust the experts.

Retail marketing is one of the many tools used by large and small retailers alike to attract customers and encourage them to spend money in their stores and shops. The more customers spend the more rewards points they receive and the happier the store manager will be at the prospect of return customer visits.

To the customer it means special offers and bonus buys which can either make the shopping bill cheaper or it gives the expectation of some form of reward at a later date. They can build up their reward points until they have enough to redeem them for cash off their shopping bill, or choose a gift from the reward programme catalogue that is sent to them.

There are so many retailers vying for customers that the competition can be very fierce. They spend a great deal of their marketing budgets on researching and developing schemes that will attract the customers and encourage them to spend. They want the customers to return to them every time they shop so offering a points scheme based on the amount spent is a useful tool. Whatever the spend the cashier uses the points card to record the points accrued on each shop.

Points accrued on the customers card account can be redeemed for cash off a shop or in exchange from one of the many gifts on offer. To keep the customer interested the gifts can be for a wide variety of items, days out, entertainment and a whole range of other things. The more expensive gift can often be obtained for a mix of cash and points, while others just require enough points.

Rewards program aim to reward customer loyalty by giving them money off vouchers or double points when they purchase specific products. These vouchers usually have to be used within a specified time frame or they become invalid. This is to encourage the customer into the shop within that time frame.

Retailers will use any means at their disposal to encourage customers to buy products. Special offers are often at the centre of store advertising events and promotions to encourage sales of items the store has purchased in bulk, that may not be selling fast enough, or to introduce new products to their range.

Perhaps the best known marketing tool is the buy one get one free offers which all retailers have caught on to. It also causes questions to be raised about how good the offer is or is not. Would the customer have bought the item if they did not believe they were getting something for nothing. It could be surprising to find that buying two single products work out at the same or less than the special offer.

Retail marketing ploys impact on every aspect of our lives. Whatever we purchase in terms of products and services today has become subject to these type of selling practices. Whether the claims made are true and we really are getting a bargain, is only true when we really needed the product of service in the first place.

Creating Reward program since 1981, we’ll design a Loyalty cards strategy to meet your goals, surpass your customers‘ expectations, and inspire long-term loyalty and growth.