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Have you ever thought about having other people market your products or services? If so then affiliate marketing is for you. Affiliate marketing is cheap, effective and can increase your revenues greatly. It is also cost effective.

When you’re ready to get started with affiliate marketing, keep these tips and suggestions in mind:

Select the best model to incorporate as your affiliate program.

Commission based affiliate programs seem to be one of the more popular methods of marketing. For example: When one of your affiliates generate a sale on your website you are required to pay them. Other methods exist that may be more effective depending on your overall goal.

Let’s say you want to generate leads or have more subscribers on your list. If this is the case you may opt into paying your affiliates for each person that is added to your list through their efforts. Another great resource of affiliates, is their ability to drive traffic to your site and be compensated for doing so. This is called Pay Per Click or Pay Per Visit.

Focus on your landing page.

You need to have your affiliates drive traffic to a Landing Page instead of a website. Landing pages convert traffic better because they are designed with the end goal in mind, to sell a product or generate a lead. They tend to convert at a higher rate due to the fact they have a single call to action.

You can expect to spend allot of time and money when creating an effective landing page (if you are doing it by scratch). I have created them in the past for $300-$12,000. Price depends on the functionality. I no longer build pages from scratch, I now use ad2action.com. for some of you that do not know what ad2action.com is, just click on the link below; they provide a turnkey system for creating landing pages. Their system consists of selecting from 1’000’s of designs, Lead forms, auto-responder, drip marketing, auto-delivery of content and so much more.

Find the perfect affiliate company.

One you’ve built yourself a dynamic web presence and prepared it to receive your customers and clients you can join your preferred affiliate network(s).

Examples of potential affiliate networks for your to look at include: http://www.valueclick.com http://www.commissionjunction.com http://www.linkshare.com

When it comes to good customer service for merchants, policies etc. I feel these companies stand out over others.

Dial in your monthly budget.

Before you get started with affiliate marketing you need to decide how much you want to spend. Until you can track the effectiveness of your internet marketers you may want to stay a little on the low budget side. You can always change your budget on a month-month basis as needed for sales, promotions, holidays, seasonal products etc. One thing not to forget when creating a budget is to plan on the fee’s associated with marketing or network website. These can range from flat fee’s to percentages.

Keep accurate reports!

To better maximize your ROI, become familiar with the reports and analytics provided to you by the network site. This will help you track the effectiveness of your affiliates and ultimately help you run a successful affiliate program.

Want to learn more about making money with ad2action as an affiliate?CLICK HERE

Why Are You Writing A Private Placement Memorandum (PPM) To Raise Capital? I feel like I have to put this out there as a corporate strategies consultant with a firm that is completely submerged in the industry of authoring business plans, private placement memorandums (regulation d rule 504, 505 and 506), facilitating direct public offerings to our database of investors and taking companies public on the OTCBB.

When I get calls about private placement memorandums it is typically one of two scenarios: 1. They want to raise capital and they are shopping around for the cheapest PPM author they can find. 2. They have made the mistake of using the cheapest PPM author they could find and now they can’t find an investor that will fund their 70 page stack of toilet paper.

It never ceases to amaze me when companies are trying to convince investors that they are ready for that next step in their corporate evolution, yet they are being penny wise and dollar foolish with the most technical document their company has ever had done. And why do people put the cart before the horse? I mean, why do people write the private placement memo before they know who their audience is? As a rule of thumb you should write for your audience.

A ppm that is being written for venture capital firms will demonstrate and cater to more of an equity control and technical audience whereas a ppm that is being written for angel investors, private investors and small private equity firms who want to be in and out of a transaction will typically want to buy low and sell high and will typically want to invest in companies that are going public in as short of a time as possible.

The investors in pre public companies and other ‚angel‘ type investors have a minimal bankroll of $1m or less (usually) so they have to be in and out of a transaction fast, thus the need for a ’selling shareholder offering‘. This is a mandatory prerequisite for a company that wants to raise capital from angels and go public. With a selling shareholder offering you are setting up a scenario that ever investor dreams of.

You are giving them the ability to buy deeply discounted stock and 3 or 4 months later, when the company goes public, they can sell their stock into the market at an offering price that is typically 4 or 5 times what they originally purchased the shares at and the company is happy because the investor created a bridge for the company to go public and then created a public float.

Now, after reading this, you will see why writing a PPM before you know who your audience is and before you’ve contracted with a consulting firm is a critical mistake. Find a consulting firm that is well rounded as a capital raising facilitator and have them help you set a goal as an end result and then build your strategy from there.

Find out how to globalize your business or You’re your Company Public , Find out how to Structure Your Company to grow fast and raise capital

categories: belvedere global strategies corporation,regulation d,james scott,belvedereglobalstrategies,going public,private placement memorandum,ppm

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Read This Before You Write A Private Placement Memorandum – Regulation D Exemptions

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