New exhibitors who take a trade show booth rental have a misconception that making their booths very flashy will impress potential customers. The number of visitors at a booth is not so critical. Rather, how interested are they is what matters. The goal of a trader who engages a trade show booth must be to impress customers. A memorable trade exhibit can create sales or create a lasting impression in people’s minds.
The following tips for the displays are quite useful to make the best use of your trade show exhibits: * Make it neat and clearly visible * Create a positive impression * Make it a crowd puller * Have interesting giveaways * Give product information clearly * Have the right personnel * Engage visitors
Follow up immediately.
Trade show exhibits must be neat and uncluttered. Make sure that the displays are at eye level of average people. If the display is way above the eye level, it can be read only at a distance but not close by which will put off most people. Prices and product details must be clearly mentioned on the displays. The display must be a crowd puller and it must create the right impression and a good sales strategy is to show that products are in high demand. Strategic sold signs on some products can give the impression that your products are in demand and interest more customers.
Engage people by having a prize draw, quizzes, computer games and such. In this way, people will know that this is a booth where interesting things are happening, as they will see a crowd around the booth. More people will get interested and by having a contest with a prize draw, you can get contact information of visitors. Another good way to have an interesting booth is to have scheduled demonstrations. For example, a company that sells juicers or blenders can have a demo every hour to demonstrate the product and give a free taste to visitors. People will be interested and seeing the crowd, more people will come along.
If you want to give visitors a lasting impression on you booth, have small, tasteful, yet inexpensive giveaways. Place the giveaways at a location where people have to walk through your booth exhibit rentals to get to them. It is very much important to have right promotional material on attractive looking literature racks. This will help visitors know more about the products without waiting for the salesperson. Apart from interesting color brochures or fliers, have some price sheets, order forms and business cards.
Media at trade shows are also an important way to let people know about your products, so, have a press kit ready to give them. The trade show booth must not be left unmanned at any time – even lunch hours. Ensure there are enough personnel to take turns and that you have some technical staff to answer product queries apart from salespeople. Make sure there are enough order forms and stationery ready to take information from customers
Personnel at the trade show booth must be welcoming and be able to engage visitors. Always have a friendly smile and however annoying a visitor maybe, do not let them see it. Chat with visitors in a pleasant way, find out what they are looking for and offer sensible solutions to them. Do not be an over aggressive salesperson and do not intimidate visitors to the booth. Get contact details from interested customers and make sure that a follow up is done promptly after the trade show is over. Use email or call up visitors for the sooner you make contact, your company will stand out in their minds and you are likely to score over competitors.
So, when you take a trade show booth rental, there are two main things you need to consider. The first is to ensure the trade show exhibits are interesting and visible. Once the visitors get there, make sure they are duly impressed by the interesting and neat display. Trade shows can generate an enormous amount of business if done in the right way.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show displays and exhibit rentals, visit his site today.