New online marketers learn from fellow marketers. But the sad thing is, a lot of marketers, in an attempt to follow in the footsteps of successful online entrepreneurs, imitate what is already done by others because they’ve seen that these online marketers have been successful in their chosen method of building their brand in their niche.

A serious marketer who wants to position himself in the market has to develop a brand that is original and unlike all the other marketers in the same niche.

You have to create an online presence much like creating an unreal character in a movie or book. You have to amplify particular features that will leave people wondering. But this doesn’t mean that you have to create an online character totally opposite of your true identity.

I will give you a case in point to make it understandable for you. A few years back, a name created a buzz on the web. It was Patrick Pretty, an online marketer and owner of the domain PatrickPretty.com. What he did was edit his picture, exaggerate his features and write an account behind his online image. Together with this, he also incorporated humor in his new strategy which made him and his brand very appealing to the masses. He stirred up people’s curiosity about his strange yet humorous approach. And soon enough, he got people to listen to what he has to offer.

In order to stand out from the sea of brands in the marketing industry, he has to pluck himself out of the water and dare to be distinct from the others. What Patrick did was a daring approach that made people interested, entertained, have confidence in him and eventually remember him.

The online world is strewn with a lot of malicious and scam websites made by deceptive people to take advantage of the internet’s reach and influence on people. As a result, people are difficult to convince because some of them have lost trust in online dealings. So your first duty is to take down their defenses to get them to listen and trust you.

For you to be able to get them to listen, you have to lure them and the perfect way to do that is to make them trust you. You have to be an authority in your market because people will only do business with an individual or company they value and have confidence in.

For you and your brand to occupy a major space in the cyber world, you must be distinct from all the rest who are already filling it up. Focus on your unique attributes that people will associate with your brand.

To help you establish your company’s online presence, check out BrandOmni, an online branding agency. Their expertise lie on building a strong brand for your company to make it ahead of others. Hear effective strategies and tools for successful branding from the expert, Bea Stanford, the creator of BrandOmni.