The world is changing every day. The way to reach customers is both simpler and more complicated than it used to be. Finding a medium which everyone uses can be difficult in an age where not everyone watches TV anymore. But almost everyone, even in faraway places like the African savanna, have cell phones. Reaching a large number of customers in a very one-on-one, personal way is possible if you learn to use text message marketing to your advantage.
Short Message Service (SMS) is the way everyone under the age of 30 communicates today, and most of those over 30, too. Putting your sales information into that stream of ongoing information is a great way to get the word out about your sales promotions. And you can custom design the message for each recipient.
It is not a good idea to buy a list of numbers from a company that collects data and begin sending texts to strangers. Your texts will reach their intended audience, but with the opposite effect that you want. You will drive customers away. It is important that you let your customers choose to receive your messages instead of forcing them to stop your messages from coming.
One thing to avoid is deluging your customers with a tons of SMS messages. Multiple texts per day is definitely too many for most customers. Even one per day is probably too much. One or two per week is normally how many the average person will accept without opting out.
Do not leave your customers without a way to get more information. Include the INFO or MORE response availability whenever possible so customers who need more information can simply reply HELP to find out what they need to know. This will avoid vast amounts of frustration from your potential clients.
Always give your customers a way out. You do not want them to be frustrated by a sense of being trapped in your system. Giving them the STOP response as a possibility gives them the sense of control that usually keeps them coming back.
Since only one person will be the one reading each of your texts, you can use as much personalization as possible. Include their name and what they like. This will get the best results.
Do make use of the fact that 97% of all texts are opened, and 83% are opened in the first hour they are received. This means your message will almost certainly be received, and right away. Use this to your advantage, promoting weather related sales, concert openings, or location based promotions on a moment by moment basis.
And be sure you do have fun with it. Marketing is most effective when it has attitude. People enjoy sales strategies with an edge. Make sure your text message marketing plan finds people where they live and makes them want you and your company there with them.
Looking to find out what text message marketing is all about and what it can do for your business, then check out http://www.textmessagemarketingpro.com/ you’ll find a wealth of information that and the best advice to get you started the right way at mobile marketing.