Just about everywhere you go, people can be seen talking or texting on a mobile phone. In fact, mobile phone users surpass computer users and it is estimated that early in 2011 more than 80% of US consumers will have a mobile phone subscription; that equates to 250 million consumers. Of those consumers, 28% of them are smartphone users, according to Nielsen research. So are more people buying smartphones than regular mobiles?

The fact is that the majority of Americans currently own and purchase more regular „feature“ phones than they do smartphones. However, Nielsen research says all that will change in 2011 and by the end of this year in fact, the market share of sales may be around 50/50. That could be down to the fact that there are so many different types of smartphone on the market compared with the previous year. A lower price could also be a contributing factor and the more inexpensive that smartphones become, the more people will buy them.

However, smartphones are still slightly lagging behind standard mobile phones at the moment. One reason could be that smartphones still come at a higher cost. A lot of people are slow to move with the times and the rapidly developing technology accompanying the smartphone can leave some feeling a little daunted. People who buy smartphones need to take the time out to learn about its amazing features and take advantage of the apps available. That said, smartphones sales are trending upwards so quickly that they may soon have an equal share of the mobile phone market.

With mobile phone ownership already outstripping Pc ownership by 4 to 1, given the capabilities of the smartphone all-in-one device, it is easy to see why more and more people are turning on to the smartphone as a phone of choice, which is as much like a pocket PC as it is a cell phone.

Mobile marketing is already focusing on smartphone advertising platforms because it has already seen its rapid growth in the mobile phone market. If you are looking at mobile marketing for your business, then it is important to know more about smartphones, which phones your target audience is buying and what apps are being used.

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