Are you a little uncomfortable with a bikini, but not wanting to go with a full one-piece suit? Go for the tankini. The top is longer and leaves only a small part, about 2-4 inches of your stomach exposed. Camikinis are the same as this, except the top looks like a camisole.

Swimming for recreation declined at the fall of the Roman Empire and the sea was viewed as only a therapeutic spa. Even as late as the Eighteenth Century a brief dip in the waters of a public bath was considered a swim.

Sun protection doesn’t always come in a bottle. UV protective clothing, sun hats and sunglasses are all just as important in blocking the sun’s damaging ultraviolet rays. So is seeking shade whenever possible. Here’s a rundown on other types of sun protection.

As a general rule, the bigger the lens, the more sun protection. Wrap-around styles offer the most protection because they block sun radiation that can hit the eyes from the sides. And they’re trendy too!

People do not realize that they could still get sun burn even if the sun isn’t shining. Overcast days could be some of the worst times for being outdoor in the sun without proper UV protection.

The solution is to protect yourself from over exposure to the sun. Limit your time in the sun, and or use protection from the sun.

For your summer getaway, you need hot swimwear with cool colors and patterns which evokes carefree, vacation time feelings. A maillot or bikini in a Hawaiian motif or floral pattern is ideal for this occasion. If you dont like colourful floral pattern, then you can go for light, pastel colors or sporty stripes.

wimwear is available in many fabrics like cotton lycra, lycra, micro fiber, nylon spandex, and tricot. High performance chlorine resistant swimwear fabrics are also in demand.

But wait a moment whilst your skin is at risk, there is another part of the body that it is also at risk from the intense rays of the sun. And here we are referring to the eyes.

A survey states that 80 percent of a persons exposure to UV rays in his entire lifetime occurs before the age of 18. Longer exposure will make the child feel tired and irritable.

Most of my professional experience has been in conducting direct mail campaigns, many of which were of the multi-million-piece variety. Here is my take on how the file has evolved and how new, more useful and effective methods have evolved, paralleling the development of surprising new resources.

In contrast with previous huge-quantity mailing, today’s marketing strategy calls for smaller „micro-mailings“ as the most effective approach. Presented here are details about steps you might want to take following the current methods for creating, segmenting, profiling and producing test lists. This approach is vastly different from the procedures that training used to prescribe – but field experience always differs from static classroom rules to some degree, doesn’t it?

Methods are constantly changing and a classroom presentation is always at least a little behind the latest developments based on real-world conditions.

For example, in the past, professionals who ran large direct marketing campaigns for Fortune 100 companies added millions of names every quarter to an in-house database. They applied the newest profiling methods. They sliced and diced their already „high-responder“ segments to achieve THE PERFECT LIST!

Targeted Networking Comes of Age

What smart marketers do now – and what you probably should do, dealing with the same kind of campaign – has little similarity to this older, more systematic, routine approach. Often the challenge is to run a boutique-type consulting firm, using telemarketing methods to generate B2B meetings for very small clients. If your business presents this kind of marketing challenge, you can use a similar approach effectively. A good name for this approach might be „Targeted Networking“.

In this kind of business, the goal is to link professional service clients in cooperative groups with others who serve the same market. Campaign respondents meet with clients in related businesses, and together they create relationships. These associations then blossom into lifelong referral partnerships, thereby creating new revenue streams for clients.

Using this method of list creation results in lists comprising as few as 25 to 100 records, unlike the huge lists created in the older marketing milieu. However, when you create these „small“ lists, you will be mail-targeting industries carefully for their relatedness, giving THE PERFECT LIST a new meaning. Compact dynamic enterprises can not afford to waste money on non-responsive mailings.

Using this approach, you still must produce great copy and produce extremely professional packages. But, don’t test creative presentations or special offers – rely on THE PERFECT LIST. Use the Internet to research each mailing file to make sure each list entry passes the criteria making it a legitimate choice. Manually research each mailing file before proceeding, assuring that all relevant, special criteria is kept in mind. Analyze candidate entries by mining data from on-line directories, Web sites, physical or online phone books, local library resources (right on company computers,) or hardbound lawyers‘ guides, to name a few. When no public data is available, do a little creative detective wok to find ways to obtain industry-specific data from friends who are willing to lend lists that are allowed to be mailed. Compare and combine your research across multiple sources, and then contact organizations directly by phoning to learn an individual’s name for addressing purposes. No two lists will look the same.

It is necessary for you to go through all this trouble because no ready-made resources are as suitable or useful as the specifically targeted and accurate ones you will create. When you stumble across a great list online, it’s usually outdated — which, of course, can happen the day after the list is posted. So, in using available material like this, confirming mailing names by phone is a necessity.

Micromarketing List Generation Micromarketing list generation is data mining at its purest. Although it may seem an unusual method to build micro-lists, the largest list vendors and direct mail ships build their own lists this way. They purchase parts of lists from various sources and combine them – not manually, of course – to result in a composite record that contains all the relevant data ready for profiling and segmentation.

Your profiling must be a bit more hands-on. Base it on your client’s historical success. Consider relevant questions. What size firm, industry and geographic area typically wants to meet with him or her? What is the title of the individual who is generally the best referral partner? With these questions answered, replicate this profile, and use it to create a list of other professionals.

Technology: Helping the Little Guy, Too

This type of small-scale targeting is the example of how technology – especially in-house computing, the Internet and telephone communications – has made it possible to alter the way businesses can mine data and compile lists. It has made data mining more effective for specialized applications. Since creating even small lists manually is time-consuming and expensive, we could not economically perform these kinds of services twenty years ago. Using this approach you, and even the smallest of clients, can use direct marketing successfully.

The list in this new, carefully crafted form – formerly just one element in the entire direct marketing mix – is now the core of modern success.

A recession is often considered the time when marketing and sales expenditures should be cut. During a time like this, it is important to understand how you can increase sales in a manner which is productive with your business expenditures. A prospecting firm can be one of the lowest and most productive ways to increase sales during a recession.

Prospecting firms offer advantages because their salespeople are comfortable on the phone. Many salespeople struggle on the telephone because they dread telemarketing. Using a prospecting firm will allow your salespeople to be productive doing other activities while the prospecting firm can build a list of prospective new clients for your business.

Using a prospecting company consistently will mean that you have a consistent sales pipeline. This frees you up to work on the more productive activities in the business which can generate more customers or prospects, leading to lower new customer costs.

The tough business climate means that you must respect the use of your advertising dollars even more. Using a prospecting company can allow you to track your return on investment so that you can increase sales but you know what it will cost to get to where you want to be.

Building a strong sales pipeline can take serious work and often can take a significant amount of time. If you maintain your marketing budget and allocate money to a prospecting company, you can pick up business since there are fewer competitors out there publicizing their services.

Outbound telemarketing is not a favorite activity of many salespeople and they will procrastinate on doing this activity. Using a company to do this will improve the productivity of your salespeople and lower your overall costs.

With the focus on new business, many customer oriented salespeople do not have time to meet with current clients. Using a prospecting company may free up your salespeople to sell more deeply into the current customer base so that you can lower cost per new client along with higher revenue per existing customer.

Most businesses do not have automation systems for their phones like an outbound telemarketing company. This system can dial automatically so the prospecting company can reach potentially five times more prospects than your salespeople can reach.

A McGraw-Hill Study showed that companies who maintain or increase marketing and sales expenditures enjoyed a revenue increase of 275% the first year after a recession versus a 19% increase for those who cut back. Using a prospecting company can allow you to track your new customer flow so that you have a good return on your investment and will show that it is costing less to reach new customers than before.

An outbound telemarketing company can be your new customer strategy so that you can reallocate your human capital within the business to what they do best. This improves the productivity of the company and lowers cost for new clients and current clients.

It is hard for any business to simply maintain its current state. In what other time can you pitch to people with less competitors than during a recession?

Most businesses tighten their belts during a recession and think about how to wait out the storm. During a time like this, it is important to understand how you can increase sales in a manner which is productive with your business expenditures. A prospecting firm can be a cheap way to increase sales during a recession.

Many salespeople are good at closing but dread the idea of outbound telemarketing. There are many salespeople who are good at selling but struggle on the telephone. By using an outbound telemarketing company, you can let your salespeople focus on closing which can lower your cost per new client because there will be a higher conversation rate from prospect to lead.

A prospecting company can allow you to reduce phone time with those not interested. Delegating the prospecting to a company can allow you to focus on growing new clients either through meetings or marketing strategy, ultimately which will cost you less.

The tough business climate means that you must respect the use of your advertising dollars even more. Meeting only with interested individuals will lower your costs per new client because you can sign up more new clients than the cost of the prospecting firm.

Most businesses cut their marketing budget during a recession. You are able to delegate the finding of prospects out to a prospecting company and the building of the sales pipeline will lead to more sales, lowering your cost to find new clients.

Any recession means that you must be smart with your money and be as resourceful as possible with your marketing dollars. Using a company to do this will improve the productivity of your salespeople and lower your overall costs.

Businesses and individuals are more cost conscious during a recession and a prospecting firm will understand this. Using a prospecting company may free up your salespeople to sell more deeply into the current customer base so that you can lower cost per new client along with higher revenue per existing customer.

Any serious outbound telemarketing company will have a telephone automation system. This builds your sales because other companies are not competing for new prospects who come into your line of sight.

It is hard to know how many new customers you will receive by using your salespeople. of clients you want based upon how much work they do for you. This can allow you to build this into your budget and the cost for an outbound telemarketing company is lower than a new hire, lowering your cost per acquisition of new client.

Using a prospecting company allows you to allocate your human capital in different ways. This can give you the ability to delegate employees to their most profitable activities such as closing meaning more business can be created from fewer people, lowering your costs.

Businesses are either growing or contracting. There is no reason to focus on simply staying put so use a recession to your advantage. Most businesses will either grow or lose business during a recession so you have to ask yourself which side you want to be on.

A recession is a great time for you to build sales with fewer competitors knocking on the prospects doors.

Search engine marketing is the process of using search engine optimization to make sure that your webpage consistently is at the top of the heap when customers and client do an Internet search for terms that are related to your product or service. When search engines send out spiders or bots to collect information about different websites that is then used to decide which web pages show up first in search listings these spiders and bots are looking for search engine optimized content, or SEO content. SEO content drives search engine marketing by repeating certain keywords or key phrases a certain number of times.

When the search engine spiders and bots pick up those keywords or key phrases then they put that webpage higher in the search listings then pages that don’t have SEO content. SEO has become very important to businesses in the last decade because no matter how much you spend on advertising when you’re doing business on the Web your webpage needs to be at the top of the search listings page. Search engine marketing can target the major search tools that people use like Google or Yahoo so that you can be sure your webpage will show up somewhere near the top whenever anyone searches for a keyword or key phrase that is found on your website.

SEO content needs to be original though, just copying and pasting the same paragraph over and over won’t help you with SEP. The spiders and bots are programmed to not list sites that repeat the same word or the same phrase over and over. So if you were planning on taking one paragraph or one page of content and using that for search engine marketing it won’t work. For effective search engine optimization you need to have original SEO content.

If you want your website to really be successful good SEM is the key. Lots of companies place online ads and online ads can be effective at reaching particular target markets but when it comes to sheer numbers the highest number of hits that you will get to your site will come from SEO content and using search engine optimization in creative ways to get your webpage listed higher up in the search rankings.

Studies have shown that a majority of people will never click past the first page of search results when they search for a certain keyword or phrase so you have to make sure that your webpage is at the top of the search results page in order to get the most visitors to you site who are looking for the product that you sell. Using search engine optimization can be tricky until you get the hang of writing SEO content and using search engine marketing but once you figure out how it all works or hire a professional to show how it all works you’ll be amazed at the increase in traffic to your website that you will see.

There are many signs that may indicate your need to hire a Dallas SEO expert for help. The top sign, of course, is that your website isn’t making enough money. Your Dallas web design specialist can make the necessary improvements to your website and content to get your business on track and start bringing the money in.

When you have search engine optimized content, you have content that has been specifically created with the search engines in mind so that the site ranks high in the search engine results pages. A Dallas SEO expert understands how to write content that will get a high ranking in the search engines by the use and placement of keywords. Keywords are used by the search engines to index your site for the search engine results pages. How many times do you need to use the keywords in the content and where? Your Dallas web design expert will know. And your content will be informational for your readers who will not notice the keywords at all.

The first step your Dallas web design team will take will be to get your website listed with the major search engines so that they know that you appear on the search engines as well as where you appear. After your Dallas SEO team gets your website listed, they will get to work improving your site by increasing your rankings within the search engines.

The more customers you have, the more money you make. And the more traffic generated to your website, the more customers you have. Your Dallas SEO expert knows this and will work to increase traffic to your website. You will find that your Dallas web design team is invaluable when it comes to increasing the amount of your website traffic as you start gaining an increasing number of customers.

If your site isn’t on the first couple of pages of the search engine results; that is a definite sign that you need to hire a Dallas SEO expert. A low search engine ranking for your website is an indication that you aren’t getting a lot of traffic. Your Dallas web design team will work to improve your search engine ranking and get more traffic to your site.

Not only will your Dallas SEO company work to increase the amount of traffic to your website, thus earning you more potential customers, but the work completed by the Dallas web design team will live on for long after they are out of the picture as your site continues to advance in the search engines, driving an increasing amount of traffic to your site and earning you more and more customers.

There are many signs that will show you that you need to hire a Dallas SEO company for your online business. These things include a bad site rank, no sales from your site, and more. You can begin to see immediate results when you work with Dallas web design professionals to provide marketing, content and other efforts. In order to succeed online you must work with a professional.

So let’s take a few minutes to do a quick review of some of the main online marketing strategies that you can use to promote your site. The fact is that you need to be doing multiple things if you’re really going to see some long term success.

A Tip About Online Marketing Strategies

Just a little note before we talk about the different strategies: I don’t want you to get overwhelmed with all there is to do. You need to look at your own business model and see how you could take advantage of testing these different strategies. Test, tweak, find what works, and then optimize what works!

Search Engine Optimization

This is probably the one marketing strategy that everyone wants to learn how to do, and honestly should learn how to do. And for good reason! How could you pass up tons of free traffic if you can get ranked for the right keywords? It can really be a great thing!

You really need to be aware that it takes a lot of time and effort before you’ll see any really good results with SEO. If you stick with it you’ll see results most likely within a few short months.

Social Media

Social media marketing and optimization is one of the newer online marketing strategies, but it can be a great way to get exposure, bring in additional traffic, and links. Use sites like Facebook, StumbleUpon, Digg, and others to increase your traffic and exposure.

Paid Traffic – PPC

I know that the big concern on this on is spending too much. Don’t worry, you have to set up budgets these days to make sure you don’t over spend. PPC can be a great way to generate traffic if you know what you’re doing.

You’ll want to learn how to do and use every now and then. This is for a couple of reasons: you can get traffic faster with PPC than you can with SEO; you can do really good testing with PPC; you can target more phrases with PPC than you can with SEO. Learn how to do it, then take use it to your advantage!

JV Partnerships

Here’s an example of a joint venture idea: Let’s say you have a site that sells health products. Well, what if you went and found a popular health newsletter and made them an offer where you would give them a promo code that they can give to their readers. If any of their readers use that code on your site you’ll split the profit with them. This way you both benefit from the agreement!

Email Campaigns

You’ve all heard by this time I’m sure of the value of building a list. Have a newsletter that you send out every week or two, but make sure that you’re giving out valuable content and not just advertisements. This is a great way to keep in touch with current and potential customers. It gives you the chance to have multiple touches with these people.

Shopping Networks/Sites

There are a lot of sites out there that shoppers are already using to find good deals. These include Shopzilla.com, Shopping.com, Shop.com, Amazon.com, Google Base, and others. A lot of these sites run a PPC-like program, but some are even free like Google Base. If you have a retail or dropshipping business this is on strategy you should definitely be using.

Final Thoughts About Different Online Marketing Strategies

This article is in no way intended to be an all-inclusive list of all the strategies you can use, but this should get you started. Think about your site and model, and think about which of these approaches could work for you.

My hope is that after reading this article you understand that there is more to do than just SEO. Use some of these other online marketing strategies. As mentioned before do some testing to see what works for you. Then make the most of it!

A telesales manager needs to possess certain traits and characteristics if they want to run a successful telesales team. There are a few characteristics that all great telesales managers possess. If you are managing your own telesales team you should make sure to strengthen these traits in yourself to help you to be an effective manager.

If your telesales team is not meeting its goals or you are having a hard time being an effective manager, consider these tips. A great manager should excel in many areas including communication, goal setting, conflict resolution, and responsibility.

Great telesales managers should have good time management skills. With specific deadlines and goals to meet managers must be able to handle tasks and assignments in a timely manner whether it means delegating work or taking care of things themselves.

Communication skills are also very important for managers who want to be successful and run successful teams. In order for a telesales team to be successful they need a manager who can clearly communicate goals, techniques, and other important information.

Great managers are also good at conflict resolution as conflict is inevitable in the workplace. Conflict is common in the workplace among employees as well as between customers and the business, and managers need to be able to identify an issue, listen, discuss solutions, and follow up to ensure the conflict has been resolved.

Successful telesales managers also need to be good at setting realistic goals that will benefit the company. Whether your company needs to make sales, get subscriptions, or distribute information a good manager knows how to set and reach realistic goals that will help the business to succeed.

Great managers also know how to take responsibility for their telesales team whether they are successful or not. They need to ensure assignments, tasks, and deadlines are met and that their team is as effective as possible.

Possibly the most important trait a great manager should possess is leadership. Managers need to be able to motivate and lead their telesales team to success with their actions as well as with their judgments and decisions.

If you want to be an effective telesales manager, make sure you develop these important characteristics. Successful managers know how to lead, motivate, communicate, and manage in a way that benefits employees, customers, and the company. If you are having trouble being an effective manager be sure to work on these traits.

Search Engines

Search engines like Google, Yahoo and MSN are really just data bases. When you do a Google Search you are not searching the „world wide web“ you are searching Google’s data base. There are two ways to get in to these databases. One is to submit your site to the different search engines. In about 6 to 9 weeks the search engine will index your site. They have software that comes to your site and index every page and adds it to the database. They come into your main web URL and follow the links to all the pages of your site. They capture key elements from the code on your page to the content. These are then stored in the data base. When someone puts a keyword in the search box the „algorithms“ determine the best page or links to the best pages for your search.

The other way to get added to the search engines data base is to have the search engine software find you through a link to your site from another web site back to yours. The software, called „spiders“ will periodically comeback and re crawl your site to see if you have updated it.

One important thing to know is that each page on your site is indexed individually and each page stands on its own. The ranking are based upon the combination of correct meta tags, relevant content to the keyword they are trying to get rankings for and link popularity. Mostly one way links back to their site from relevant sites.

As long as the search engine can index the site, clearly read the meta tags and content, the better. The big issues come when a site is built in flash with very little content (search engines cannot read or index „flash“ sites. Also, if the bulk of the relevant content is in PDF format this is bad because the search engines cannot read PDF. If the search engines cannot index the relevant text there will be no rankings.

You all ready know this but „sites“ are not ranked, individual pages are ranked for specific terms found in the content of that page as well as link popularity, (relevant links pointing back to that specific page) for the term that you are trying to get ranked on. This is why each page has to be giving very specific attention. Paid search

Paid search is when your ad shows up at the very top of a Google search or down the right hand side of the results page. These are called „sponsored ads“. You pay for those positions. When every you click on one of those ads the owner of the ad pays the search engine. This is also called „pay-per-click“. The amount you pay is determined by several factors including what you are willing to pay every time someone clicks on your ad.

Natural Search

Natural Search is when you type in a „keyword“ and a link and a description shows up on left hand side of the search result page. The only way to get on the first page is to have very relevant content on your web site and links to your site from other relevant sites. This is a long process for people in it for the long haul. There are a lot of companies that claim to be able to get you on the first page of Google. That may be true if the „search term“ is very specific and no one else would ever search for it but you or they are using a „black hat“ method that could get you site banned from the search engine. Bottom line: Paid Search means you pay for your position. The benefit is, if you have the $$, you will get instant traffic. Stop paying and the traffic goes away. Natural search is free traffic but it is built over time. The advantage is, if done right, it can provide traffic for a long time.

Search traffic (paid or natural) is the BEST traffic to have because you are being found by folks who are specifically looking for what you have. It does not get any better than that.

Most businesses tighten their belts during a recession and think about how to wait out the storm. It is possible to increase your sales at this time but it must be done in a way that you can do it without breaking the bank. A prospecting firm can be a cheap way to increase sales during a recession.

Outbound telemarketing companies only focus on the phone. Using a prospecting firm can allow you to gain more new prospects that your salespeople can close. By using an outbound telemarketing company, you can let your salespeople focus on closing which can lower your cost per new client because there will be a higher conversation rate from prospect to lead.

Using a prospecting company consistently will mean that you have a consistent sales pipeline. One of the biggest struggles for most businesses is that the pipeline is full of prospects

You can focus on prospecting with individuals who actually want to hear what you can do for them. The outbound telemarketing firm would have crossed the uninterested people off your list so you can have more sales in a shorter period of time, lowering your cost of acquisition per new client.

Most businesses struggle with inconsistent sales to new prospects. Using an outbound telemarketing company will give you a consistently full pipeline, leading to more sales and thus lowering your costs.

If people hate a part of their job like outbound telemarketing, they will procrastinate and this hinders your new sales. This causes their productivity to decrease and your cost per client to go up whereas using a prospecting company can allow the telemarketing to be a fixed cost and you do not have to worry about salespeoples productivity because of telemarketing.

Businesses and individuals are more cost conscious during a recession and a prospecting firm will understand this. Using a prospecting company may free up your salespeople to sell more deeply into the current customer base so that you can lower cost per new client along with higher revenue per existing customer.

Any serious outbound telemarketing company will have a telephone automation system. This builds your sales because other companies are not competing for new prospects who come into your line of sight.

It is hard to know how many new customers you will receive by using your salespeople. Using a prospecting company can allow you to track your new customer flow so that you have a good return on your investment and will show that it is costing less to reach new customers than before.

An outbound telemarketing company can be your new customer strategy so that you can reallocate your human capital within the business to what they do best. This improves the productivity of the company and lowers cost for new clients and current clients.

Businesses are either growing or contracting. There is no reason to focus on simply staying put so use a recession to your advantage. If you merely trying to wait out the storm, you are losing a great opportunity to increase sales.

A recession is a great time for you to build sales with fewer competitors knocking on the prospects doors.