Schlagwort-Archive: Marketing

How You Can Use the AdWords Keyword Suggestion Tool

Logging into Google AdWords, you will quickly find a large number of very useful tools at your disposal. These tools will make it possible to proof your ads for errors, choose their placement, optimize your website, and generate a huge number of reports so you can how your ads are performing against other sites, in their demographics, and much more. But probably the most powerful tool you will find the Google Adwords keyword suggestion tool, which uses ad data to generate a list of related keywords along with their recent search data and their cost.

Your first step is to come up with your own list of some basic keywords. This list of no more than 10 to 15 words will provide the AdWords keyword suggestion tool the data it needs to generate new search terms and phrases for you. You can, of course, find these keywords directly on your web pages, but Google can do that for you automatically. Sometimes the best way to start is to brainstorm you own list of terms you think your most profitable visitors would search for if they wanted the content your website provides.

Your next step is to input your list into the keyword suggestion tool. Enter your keywords one at a time. You could input multiple keywords all at once, but if you do, there’s a high probability the suggestion tool will return a list of hundreds of keywords that don’t really relate to your Adwords campaign. It is far more efficient to limit yourself to only one keyword at a time, letting the the keyword suggestion tool generate related terms that you may be able to use.

Whenever you enter a word or phrase into the keyword suggestion tool, it will come back with other keywords or phrases that match websites with similar content. It will also find keywords and phrases from the Adwords campaigns of other site owners who bid on the some of the same words you chose. The suggestion tool estimates traffic per month, tells you how much competition there is for the word or term, and gives you current prices for placement at various levels of the page.

Moreover, the Google Adwords keyword suggestion tool provides you with several dozen more options to get even more useful information about your keywords. The tool allows you to generate monthly traffic charts. These tools tell you how the average monthly popularity of your keywords rises and falls throughout the year. Adwords will generate an estimate of the position of your ad on the page at various bid prices, and you can even retrieve an estimate of the number of clicks you can buy for your budget dollars.

One thing you will learn quickly is that each of these bits of information is equally important in choosing your keywords, but it is still up to you to choose select words that you know are valuable to your service or product. Don’t choose a low competition, high volume phrase just because it is cheap, if it does not help you sell your site. That would be just throwing your money away. But if you do your research and then still stay creative, you can ensure that every keyword you use in your campaign will drive traffic to your site.

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The 5 Biggest Website Design Tips

You need to pay attention to ensure every minute detail in your website design is observed to ensure peak performance of your site. Many new webmasters feel the need to entertain their visitor by adding expensive, fancy flash works that can actually hamper the optimal performance of their site.

Here are five basic website design rules to help you in your quest to achieve maximum web performance for maximum results.

1) Try to avoid using splash pages

Splash pages makes up the first impression people have of a website. They are dazzling pages that have images with words such as „welcome or „click here to enter. The unfortunate thing is splash pages actually takes away attention from the real purpose of the website, and often frustrates users with their slow loading time. This page serves a good purpose to entertain but if website conversion is your goal, it can be a big barrier for you to achieve your goals.

2) Reduce the number of banners on your site

Although these can be at the foot of a web page, adverts like this are primarily placed right at the top of the page in what is called the ‚header‘. Adding banner ads are actually futile efforts to maximize the use of your website as space research shows that people tend to ignore such advertisements. Instead add useful contents and add your affiliate links skillfully into the body of the text so that it would seem like a natural part of your text and not an advertisement.

3) Provide your site with an easy navigation system

The best navigation would one that a young child can understand. Stay away from complicated Flash based menus or multi-tiered drop down menus. Any form of complicated navigation will cause them to leave your site for good. Your website design should include the construction a sitemap that will make it easy for them to find what they want.

4) Make it clear where the user is at the moment

When you have successfully captured their attention and enjoying the whole experience perusing your website, you will want to make them know where they are at the moment without feeling lost. This way, they can easily navigate the exact section they want. Make sure that every page has its own title and that some form of breadcrumb trail is used to track the visitors step throughout the entire website. If you confuse your visitors in any way they will leave.

5) Follow this simple rule- do not use audio

If you want your visitors to stay a long time and read the contents, do not irritate em with your audio. Whenever you decide to use sound, be sure not to let it loop continuously because this a huge cause of irritation to people browsing sites. Adding audios may seem cool but provide some form of user control such as muting ability or volume control so that your visitors can adjust accordingly. If you wish for the visitors to return to your site, learn to apply all these website design rules and you can reap the benefits of long term traffic.

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Home Business Is Only For The Few

Most people think that everyone would love to work at home but in reality, work at home is not for everyone. Of course a working at home has many advantages, but never forgets the inconvenience involved.

People want the freedom to make their own hours, get lots of sleep, you can take a day off whenever you want, you do not have to deal with other workers, and being your own boss.

All this sounds good, does not it? On the flip side it is a great responsibility and very few are able to simply close shop at 6pm and off for the night as they can in a brick and mortar work.

You do not work all hours and you do not make a designated amount of money. Many like the idea of working at home so they can be with their families, but remember the old adage, „Be careful what you ask for.“

You must be able to truly balance dual roles of being a productive worker and a parent. You must be able to set firm boundaries and make sure you use your business as efficiently as possible.

Balance will be both your best friend and your worst enemy. When you work at home, it means you are independent. Self-employment is often reflected by some as one who is unemployed unless you are an entrepreneur.

Many people see home workers as simply staying home. You must be able to cope with these obstacles and overcome them. There will be unexpected guests who think that because you’re at home, it is time to socialize.

You may find the phone ringing off the hook just because you are home, so you must be available to chat. You don’t want to be rude but sometimes it takes a hammer on the head for people to understand.

Put a note on your door that states you are unavailable from 8-5 and either get a separate phone line or send all calls to voicemail and decipher through them later.

When it comes to opportunities at home, they are endless. You can work from a computer, accounting, billing, telemarketing, assembly rooms and day care, make arrangements of silk flowers, furniture finishing, or even knitting.

What ever you have a niche for there is an opportunity for it, someone wants it!

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Home Business Network Marketing

Are you the type of person that sees themselves owning a home based business? So, how are these people making money, and work toward for financial independence, without leaving the house? Let’s look at some options for jobs from home, or developing a home based business.

Inquire to see if your property is not going to have zoning issues for the type of home business that you will be pursuing. If your new venture has customers visiting your money to purchase products or to receive a service, you need to see that zoning laws are not being violated for this type of activity. Be alert to the zoning restrictions if your operation is operating from your residence. You don’t want to be dealing with a zoning infraction.

Check that where you live won’t create a zoning problem for the new home based business you will be operating. If your operation might include clients visiting your money to receive goods or to receive a service, you will want to be sure that you are in compliance with zoning laws for this type of activity. Be very careful If your new venture is home based. You don’t want to be dealing with a zoning infraction.

Direct sales, or MLM type businesses are an excellent format to earn a residual check that might be enough to be a full time career. You can use networking with Shop to Earn, a company where you get to shop with discounts, and a business opportunity. Amway, one of the first and oldest MLM companies, is almost 50 years old now, and has a business model that has made many ambitious people very wealthy.

Melaleuca is a network marketing company where you sell their goods, and get others to team with you to build residual income. Wealthy Marketer is a network marketing company where you can make $900 per sale, selling a package of marketing software tools, and the business opportunity. Many people think all MLM companies are a scam, but you can’t deny the fact that many millionaires have been made by working hard in a MLM business.

Advertising and marketing are key aspects of basically every enterprise you might get into. This is one area where using the internet will be very helpful. With proper application of the World Wide Web, and some other efforts, you can attract customers for your business quite inexpensively.

Once you start your business, you are working for yourself. Managing the finances is an important piece in having a winning enterprise. New home based business people underestimate their expenses. You want to plan accurately or you will wind up in financial stress early in your venture. Figure out what start up money you must have to let your venture a full chance for success. Be disciplined and plan wisely until your having good success. The best thing you can do is keep your current work and use your home base business on a part time basis, until you are seeing enough success.

Since you have decided to open up a home based company, learn all about how this affects your taxes. People know there can be many tax benefits for operating a home based business. Tax advantages act as incentives to increase the number of people who take a chance in new businesses. You need to be certain that you take advantage of this, and that you save money, whenever you can.

Many industrious entrepreneurs make money with arts and crafts, anything that you make or do yourself. Surprisingly, there are people that create a nice income by having a booth at outdoor markets. With a little innovation, some nice earnings can be achieved by making clever jewelry products, and selling them online.

As you can now see, there are many things to do when you want to run a home based business. Being able to work, and not having to leave home, is certainly a desirable outcome for many people. When you are well organized, and stick with it, finding the right opportunity to work at home can change your life.

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REO Secrets Revealed

What is an REO? REO means Real Estate Owned. Everyone is talking about REOs these days. But before you consider buying one, there are a few things you should know about REOs. These properties are generally owned by banks, credit unions, mortgage companies and sometimes private companies.

News and reports about foreclosed properties are becoming common nowadays and the opportunity to market REO are increasing dramatically. Almost everyone is trying to get their hand on an REO and tries selling them.

Owning an REO is a good opportunity as you get to save much as compared to buying non-REO property. However, in today’s market where the number of such properties dramatically increases, you may not always get the property lower than the current market value.

The REO owner is not allowed to make a profit after the foreclosure process. So buyers are more likely to get lower price during the pre-foreclosure stage.

This time can vary from state to state. The process of the bank taking possession of a property is known as foreclosure. A foreclosure property is put up for sale in an auction known as a Public Sale. If the property does not sell or is selling for too low the bank will bid on it and keep possession of the property.

After the foreclosure process, the property becomes an REO and the lender, mostly banks, take hold of this. Since banks are not in the business of selling properties, they would likely want to sell the property a lot sooner.

Before making the final offer to purchase an REO, it’s needed to hire a qualified home inspector who can guide and give an assessment as to the costs of repair or rehabilitation needed for some section of the property. You may negotiate for these cost to be deducted from the property’s purchase price.

One way to purchase REO’s is through private real estate investors. These people buy REO’s at wholesale pricing and get’s discount for doing so. These discounts can be passed on to you if you decide to purchase the property through them.

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The Ron LeGrand Real Estate Hustle !

Ron LeGrand offers three books on real estate investing. Each of these books cost about $600, not so cheap. To help you out though, Ron does offer you the third book free if you purchase two of his other books.

Well that does cut the price of the books to $400.00 each.

Paying this kind of money for information that is readily available elsewhere does not make sense in anyway, shape or form, but people do pay it and are often disappointed.

I know I would be when I found out I could have gotten the same information, for free in a library or for a vastly lower price in a book store.

LeGrand, also, has seminars and boot camps, teaching „no money down“ techniques, which have huge price-tags of $1800. The seminars are also part ’sales pitches‘ for you to buy the next seminar or course ,of which there seems to be a never-ending supply. Many customers feel the seminars focused even more on the sales pitch than on the content of the seminar itself.

While the information offered by Ron LeGrand is generally good, although way overpriced in my opinion, it’s still the same old information as all the other get rich quick real estate gurus offer. Essentially it’s the idea that you can buy distressed or foreclosed properties with little or no money down.

While buying a distressed property is generally a good deal, the problem is actually finding a distressed property and, after competing with other buyers, still getting a good deal. Every other guy competing with you over real estate knows it’s a good idea and is looking for these same properties.

The real thing to learn is how to effectively find these properties before anyone else and purchase them successfully. Here Ron LeGrand offers the same teaching as other gurus many of which are outdated and no longer effective.

In general the gurus I do not recommend are salesmen, not real estate investors. Real estate investment requires far more than just sales skills. Telling people that you are a real-estate-investment expert, on the other hand, only requires sales skills.

The only problem with these „Real Estate Investment Experts“ is that they seem to have overlooked that right now there isn’t any bank or finance company going to finance property for „no money down“.

This is why the economy in the US is a mess.

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Free Classifieds on the Internet

We have been turning to the classifieds for various reasons for about three decades. These days, they are still popular. However, now we also get to take advantage of free classifieds, many of which are available on the Internet. These tend to be more convenient when it comes to finding what we need. They make things extremely quick and easy. Finding the information we need is a breeze. This can be extremely beneficial, whether you are finding or buying something.

Using the classifieds via the Internet has many other benefits as well. For one thing, you can access people and ads from literally all over the world. With the classified section in newspapers, you are restricted to the client base of that paper. You have no guarantee that anyone outside its circle will be reading it. Besides that, the classified web sites on the Internet are by and large free. In fact, the majority of them do not cost anything.

All you generally have to do is subscribe at no charge. This allows you to do several things. You can, of course, submit an ad. You have the added advantage of being able to leave it up for quite a while at no charge. This means that you can pull in more interested parties. You can also access ads from anywhere. So, if you are looking to find and/or buy something, you greatly increase your chances of running across it.

Internet classifieds are also highly organized. You have separate categories for just about anything you can imagine. That way, you can place ads quickly. You can also find what you are looking for in no time at all. There are sections for jobs, homes, items, and events. Nothing could be easier.

All of this still does not point out all the benefits of Internet classifieds. Do you realize the far reaching implications? You can find a job through these ads. Freelance writers, artists, designers, and so on, can absolutely benefit from the classifieds. They can apply for jobs hundreds or thousands of miles away from where they live. You can even find homes for sale or rooms for rent, in any location you might want!

Even in the Internet classifieds, there are plenty of local ads. This helps if you want to alert people to an event or a private sale. You can reach many more people in your area. In fact, you can reach people in neighboring towns which might not receive your local paper.

The classified ads present a great chance of finding just what you need, no matter what it is. You might be looking for a good washer and dryer, a job, or even a pet. Whatever it is, the classifieds can help you find those things.

Of course, there are a few things to remember when placing an ad. For one thing, you should stay away from „one shot“ ads – that is, ads which only run for a week. Remember, the longer your ad is up, the more people will see it. With free ads, it is easy to do this.

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Free Classifieds- What Can They Do For Me?

With the birth of the internet the possibilities of what you can find on the World Wide Web are ever increasing. With the click of a mouse you can find many items, products and services designed to make your life easier, and essentially faster. You will also find free classifieds in the local press or in community stores; this used to be very common but is not as widespread as it used to be due to the expansion of the internet.

Free classifieds can be used for many purposes but it is very common for employment to be advertised by these means. Businesses and prospective employers are adept at using the internet to advertise for skilled staff that they need. There are several reasons why this is a popular choice; firstly, it costs less to advertise on a free classified website- it could also cost nothing at all! Also an employer can reach potential employees that are located further away by using the free classifieds. This is something that is much more effective than using advertisements in local stores, the local area papers or subscription magazines of a specialized nature. To ensure that they find the talented group or individuals they are looking for a business needs to reach as many patrons as possible; the free classified online allows them to do this.

It is also a useful tool for people that are trying to find employment. This method is of particular value to people who would like to work from home or work as a freelancer. Many of the free classifieds will have employers looking for staff to do data entry work, writing or telesales from home. This is a great option for students and stay-at-home parents who would like to work from home whilst still being able to study or raise their family.

You may find that there are agencies‘ looking to hire temporary staff to do work that is based from your home. Several large and well-known companies also use the free classifieds consistently to try and fill their job vacancies; this is due to the reasons aforementioned as well as others.

As well as advertising positions to be filled, free classifieds can also be useful to post information about your talents and skills in order to gain employment. There are more and more websites of this design available for people seeking employment quickly, and many businesses will look through these advertisements to find staff that are suitable for their available jobs.

As the use of the internet grows globally there are more and more websites dedicated to free classifieds available to the job hunter. Day by day you will find providers who will give you advertising space on their site. Some providers may charge a small fee for a classified advertisement; this may depend on the nature of the item being advertised. If you are an employer you may receive a special deal for having long running adverts on a particular website.

Take reasonable steps to make sure that the website is authentic and reliable. It would be wise to get as much information as possible on the free classified website before placing any advertisements with them. If you are unsure at all then find a provider that you feel comfortable with.

Utilizing free classifieds online is a fantastic way of finding that great employee or that great job you have always wanted.

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Using Facebook to promote your business

With the evolution of social networking sites, it is becoming easier and easier to promote your business online. With social networking sites like Facebook, you can easily relate to other people on a personal level. As in any type of business, when you can get to know someone first, the sale becomes that much easier. This is essentially what you can do with Facebook.So how exactly do you use this to promote your business?

One of the most important things you’ll do with your Facebook account is make friends. It’s easiest to start with your existing friends. Look at your addressbook and see who already has a Facebook account and ask to become their friend on Facebook. Next, you can expand your search and look for people that you can meet. Start off with something in common – like your hobbies. This makes it easier to get to know people.

After a while, you’ll have a nice list of friends on your Facebook account so you can slowly begin to promote your business. You want to first do so in a subtle manner. You don’t want to become annoying to any of your friends, right? and of course no one wants to be friends with a spammer. Don’t be pushy, or you’ll find that your friends will begin to no longer be your friends. You also want to actually become peoples friends on Facebook as well. Get to know them, find out their children’s names, get familiar with what they do as a hobby. In other words, get to know them on a personal level if you can. People buy from people they trust, and people will begin to trust you as they get to know you on Facebook.

One thing that works great to promote a vacation business on Facebook is to put your vacation pictures up on the FunWall. For example, if you just took a great trip to Disney World, you can post your pictures on your profile. Then when your friends come to see your new pictures, they will probably comment about how fun that looks. Then, eventually the conversation will shift to how great of a deal you got on your trip. This is the perfect time to let them know about your business and how you can help them create such wonderful memories for their family.

Another way to promote your business online is with Facebook groups. These groups are people with common interests, who are like-minded. You’ll find there are many options for groups within Facebook: religion, geography, high school class, alma mater, sports, politics, music and movies are just a few. You want to join these groups and begin to meet the people within those groups.

Status, is another way to connect with people. Your status ask you „what are you doing?“ you can connect with people by sharing bits and pieces of your life on a daily basis. You could be: hiking in the woods, reading a novel, or maybe you are at your daughter’s dance studio. No matter what you are doing, it’s another opportunity to connect with your friends. You can even announce how excited you are about a new product or service that your company has come out with.

Ever read a great article online? links are the place that you want to share those. Blog posts, your video channel, or perhaps the latest updates on American Idol. Your shared links can be news, pictures, videos, or perhaps even to announce you’ve added a new post to your business blog.

No matter what your experience is online, Facebook is a great way to connect and promote your business. It will allow you to increase your income.

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Living Without Online Marketing Software

You probably already know how important search engine optimization (SEO) is for your website and online business. However, you may not realize that tools for SEO are extremely important as well. In fact, you can’t properly do SEO if you don’t have the right tools. Why? Well, let’s take a look at what these tools can do that you can’t do without them.

Only Tools Can Help You Monitor Your Rankings First of all, you’ll find that only good SEO tools can help you to monitor your rankings. It’s difficult to go around constantly trying to check out your rank for certain keywords. However, the right tools will actually do this for you. You can look at top search queries for your site and find out which keywords are performing the best and which ones really are not ranking well.

SEO Tool #1 – Backlink Checkers ? A backlink checker is a must if you want to make the most of your website’s business potential. Links which lead people to your website are not only good for generating traffic, but are a big plus for your search engine ranking as well. Obviously, it’s a good thing to know who is linking to your site out there. A backlink checker can tell you how many backlinks your site has and where they are coming from. They can also tell you how your site stacks up against the competition in this area.

SEO Tool #2 – Keyword Density Checkers ? Another must-have SEO tool, a keyword density checker looks at the keyword density of your website. Since keywords are largely what bring visitors to your website and are the biggest factor in determining you page rankings, this is a great tool to have. A keyword checker will help you use keywords in the proper density to get your page moving up the search results.

SEO Tool #3 – Keyword Research Software ? A keyword research tool can be a huge help when deciding on the keywords to optimize your site for ? and just as importantly, your advertising campaigns, especially pay per click ads. Using the keywords which people use when looking for products and services like the ones you have to offer will dramatically increase your traffic and make your pay per click and other ad campaigns much more effective. Using the right keywords can make an enormous difference; a keyword research tool can take the guesswork out of this process and get your site higher search engine rankings.

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