How many times has your competitor gotten one over on you? It’s not a good feeling to be left behind and unless you do something about it, it eats away inside you. In order for you business to skyrocket again, coming up with a grand plan isn’t the answer. Don’t be fooled! With these high-impact, easy to use fixes, getting back on top of the market isn’t as tough as it seems.
The Magic Number – 1
For your advertising strategy, try to advertise one at a time. But it doesn’t mean you can’t sell one item at a time. Yes, but only after the sale.
When a customer sees more than one of a product offered at unbelievably low prices, he’s confused. The question is, which one’s the better deal? Which one does he prefer? Procrastination is encouraged with these questions and it’s one of marketing’s greatest thieves. In a nearby display or even at the register, offer the customer a product that compliments their purchase. You’ll make extra profits instead of losing a sale.
Outsmarting Your Competitors
Looking for you in all the usual places is your competition. Try not to go there. Looking for new markets to target and new methods of advertising are what you can do.
Niche markets provide the perfect sneak tactic for reaching new clients. Here’s they key… sub-divide your current market into smaller, more specific niche markets. Familiarize yourself with the needs and concerns of the niche, then present yourself as the pro in their corner. With the intensity of new prospects that will come your way, you can leave your competition behind.
Postcards are great yet old marketing technique which you can modernize. Carrying a personal message that’s quick and easy to read are these inexpensive marketing tools which, provided with new high-impact colors and designs, can capture the reader’s attention. Your competition won’t even know that you’re using them!
Encourage Communication
Communication is crucial to understanding your consumers. Encourage questions before the sale, during the sale and after the sale. Make it easy and comfortable.
As for your sales materials, including your website, you need to provide convenient contact information. When there are a lot of questions, provide a frequently asked question page so that your clients can get the answers they need.
Confused customers, tough competitors and communication mishaps won’t steal profits from your account when you fix things up with the 3 quick tips.
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