Schlagwort-Archive: logo design

Key Factors In Logo Design And Methods To Gauge Its Effectiveness

6. Januar 2011 Chase Perry Schreibe einen Kommentar

No firm, small or large, can do without an appealing and distinctive logo design that would successfully portray the company’s essence. The logo should develop immediate brand recall and strong visual connect with the customer, for which it is always a great idea to engage an expert logo designer.

As the brand identity of a company would rest on logo design, the background and expertise of the logo designer should be examined comprehensively. He must be imaginative and should have successfully executed complex tasks in the past. Moreover, he should be capable of meeting deadlines and incorporate your own ideas in the design.

There are some important features that describe a good logo. There should be an appropriate combination of images, colour and letters in the logo to make it visually attractive yet elegant. The logo must be one of a kind so that it highlights the company and differentiates it from other competing brands.

The logo design must try to highlight the main business of the firm meaningfully and subtly, in order to give the customers knowledge of what your company is trying to sell. In addition, it should be apt enough to endure for several years and even longer so that you don’t have to replace it with a different one.

It is normally not simple to measure the efficacy of logo design. The new logo may take months to gain acceptance and recognition among consumers, so any increase in sales of goods or market share, that is, its impact will be realised only after that.

But this does not necessarily mean that you can never predict how the new logo design will perform in the market. You can find out the consumers‘ likely reaction to the new logo design by doing market research. A well known and very efficacious way of doing this is to use a test market.

In this idea, you can begin using the new logo with a limited section of the bigger market, and then study and evaluate how people in that group are relating to it. You would not have to wait too long for consumers to start identifying with your new logo if you publicize and promote it extensively in the test market.

Thereafter you can study and assess what apparent impact your experiment has had on the revenues of your products in the test market and on the overall perception of your firm in that particular area. If you get favourable results, you can be quite certain that your logo will perform well in the overall market as well.

Creating a company logo? Learn how an effective logo design affect the sales of your business.

Marketing

Things To Include In Conceptualizing Logo Designs

17. November 2010 Chase Perry Ein Kommentar

Stories behind successful logo designs can be summed up in this phrase: effective management of corporate personality. Admit it, the most distinctive, striking, and unforgettable logos are those that are sure of what they represent.

Most of the information that influences the company personality is derived from internal sources. For instance businesses, especially those newbies in the marketplace, furnish designers with their mission and vision as the chief reference in conceptualizing the business logo.

As time goes by however, business enterprises collect more informational texts that are based on applications of the business practices. Financial reports, customer feedbacks, memos, and other business reports all provide an idea if the company is indeed portraying the attributes stated in its company mission.

Moreover, these business reports supply credible suggestions if the company has ensured a niche in the marketplace. If so, then it is probably on the right track. But if it struggles in obtaining a prominent spot in the marketplace, then it may require brand repositioning. The second case necessitates altering unessential company values, practices, and the brand logo as well.

General Rules In Designing A Company Logo

Even though there are no general checklists on what to include in designing a company logo, the formulas below seem to be the most commonly employed. Hence, considering the following guidelines will help complete the components needed in designing business logos.

Creating an original design is the first rule in designing. Designers have to conduct comprehensive research to have a full grasp of what the company is aiming to represent. Scanning the marketplace is also required to avoid encountering lawsuits due to copyright infringement.

Aside from ensuring that the design is original, designers should also make sure that it can be easily transferable via all media. The New Economy with the help of the modern technologies has developed a sense of urgency and immediacy that is quite different from the previous generation.

The third rule is to try symbolism. As long as the symbol is explicit and it is truthfully representing the product, it can overpower any negative associations.

Creating a company logo? Learn how an effective logo design affect the sales of your business.

Marketing

Fundamental Factors To Ensure An Attractive Web Design

17. November 2010 Chase Perry Ein Kommentar

Have you ever observed how the first consideration of web designers lies on the aesthetic value of a web homepage? There seems to be much significance in terms of web design. The term aesthetics basically has something to do with the sensory perceptions and responses of individuals to the things around them.

Some philosophers attempted to clarify this idea by linking nature and art to this complex matter. Aesthetics is thus perceived in philosophy as something that is related with beauty and taste. In connection to the latter, it is usually Abraham Maslow’s „Hierarchy of Needs“ that will help describe the human being’s requirement for aesthetics. As outlined by Maslow it is the organization, order, pattern, and symmetry that exemplify aesthetics.

What Constitutes The Outline Of A Web Design?

When it comes to web design, therefore, a webpage that is definitely of artistic value maintains the following essentials: balance, proportion, rhythm and unity. These essentials are demonstrated in the homepage arrangement.

Those four aspects are related to each other. A web artist will not be able to make a balanced page arrangement without considering proportion and unity. Likewise, the designer will not attain a coherent website without considering the other three things.

Images must be set in a coherent and organized way to let the site’s readers will not find it difficult to trail the navigating directions. One way of creating a visually satisfying and at the same time sensible website outline is to partition the space.

The appropriate execution of the four outline aspects aids the visitors see the design entirely. This technique shows the readers that each section of the layout gives interrelated information.

Site visitors constantly perceive one whole web design each time they click on a homepage’s web address. So it is truly important to be sure that all of the four aspects are suitably illustrated. Or else, the design will not only seem visually unsettling but also less practical. It can be hinted as well that aesthetics can’t be taken apart from functionality.

Want your website to stand out? You may go to our site to discover how we can help you come up with an appealing web design. We also specialize in graphic design which is also essential for any type of business.

Design

Promoting Special Events Through Brochures

17. November 2010 Chase Perry Schreibe einen Kommentar

Many people perceive printed brochures as a tool utilized by most companies in advertising or marketing their services or goods. Brochures serve primary role both in raising product awareness and in shaping customer’s buying decisions.

However, the function of brochures extends beyond the advertising domain. They are also effective when used in special business gatherings, such as presentations, seminars, conferences, job fairs, and so on. One event is distinct from others though, so it is crucial to conceptualize brochures that will capture the essence of the said event.

Businesses can follow several guidelines that can help them meet the standards of printing brochures for special occasions. Businesses must specify first the type of event that the brochure will promote. Then you need to spend enough time on conceptualizing and designing the brochures. The overall appearance of a brochure is especially crucial to fulfil its goals, which include catching the attention of your target audience and shaping their mindset to take the necessary course of action.

1. Use attention-seeking colors. Using color brochures particularly during special events such as conventions is a good tactic to get more people knowledgeable about your business and the products or services it provides. Brochures intended for conventions should serve as promotional tool as well as a public relations tool. Make sure to allot equal space on your brochure for your company’s information as well as for short but meaningful descriptions of some of the company’s products.

2. Understand when to use more text or images. While some events such as business presentations necessitate the use of brochures consisting lots of images and pictures, brochures created for information campaigns need to have more text. This is because brochures for information campaigns disseminate significant information about a project of your company, so use the space more for text than for images.

3. Always choose quality printing for your brochures. Printed brochures that are of high quality help possible customers see the content of brochure your promotional material clearly, as well as see its important visual images.

Learn how to utilize brochures not just for your marketing needs but also for special business events by visiting this website.

Design

Creating Smart LMS Visuals for E-Learning Courseware

6. September 2009 Fred Armstrong Schreibe einen Kommentar

E-learning course developers preparing content for migration to learning management system are typically faced with a host of choices to make. Besides the more practical concerns such as navigation and deciding which tools to employ, there are also aesthetic choices. Namely, you’ll have to make choices regarding the course’s style and design. Your courseware logo is just one element in the design–but it’s an important one.

Is a courseware logo really important, you might wonder? True, a logo is somewhat like a book cover; ultimately, it doesn’t mean too much. And of course, in order to prosper in a competitive e-learning market, your courseware absolutely must be robust and well developed, interactive, and based on your own expertise and experience. On the other hand, let’s face it: phrases like „Don’t judge a book by its cover“ don’t exist for no reason. The truth is that we do make fast, visually-cued judgments all the time. These little judgments aid tremendously in our decision-making process. This goes for everything from what shampoo or cereal to buy to more critical decisions like a romantic partner, or, well, education. A unique and visually appealing logo may help someone decide between your courseware and another.

In this way, your logo is a tiny but potent symbol of your e-learning courseware. It represents the learning content and helps facilitate customer recognition.

Logos can be a simple name or logotype or an ideograms (visual including icons, signs and emblems). Ideograms are often easily recognizable alone. For example, the McDonald’s arc is easily identifiable without the necessity to see the word „McDonald’s.“

Although some courseware developers and companies rely on pre-packaged logos, your own design might be the best solution–not to mention the most fun to come up with. Remember, it’s your content and your vision. And in any case, a logo can be very easy to design.

The first step in creating a unique and interesting e-learning courseware logo is to brainstorm. Use up lots of paper, and sketch and write out everything by hand. Large design firms use this system, sketching everything out by hand before even referring to a computer. Sketching is the best way to quickly visualize, imagine and produce your courseware logo.

Once you have your simple and aesthetically pleasing logo design, it’s time to play with it. Try many different things. Experiment with different shades and colors. Try different combinations. Put your logo in many situations, adding text in different positions to find out where it looks best. Try out different fonts and sizes.

Throughout it all, keep your users in mind. Create a logo with a bold and unique e-learning course logo design whose integrity and innovation suits that of the learning management system course itself.

Create online learning modules for logo design, Courseware and other topics on Coggno’s Learning Management System. Share your expertise now. To create a free account visit http://www.coggno.com/lms3, complete contact form to start the process.

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