There are many options to promote your website, such as email, radio, TV and billboards. One commonly overlooked method is direct mail. This may not be the cheap marketing strategy, however, it works. It adds to the credibility of your website while preventing problems like click fraud and unsolicited email complaints.
With the use of printed envelopes, you can control exactly how your mail shot is presented. Unlike emails, it won’t look different depending upon the recipient’s computer or email software. You can either outsource the skills and equipment required to create a mail shot or do it yourself depending on your setup. You could use a print management company who will create and post your mail shot. This would mean all you would have to do is design the content.
Your direct mail campaign should be well thought out and optimised in order for it to achieve optimum success. The key is to entice recipient’s to open your mailing when it lands on their doorstep. This is where printed envelopes comes in. Just informing people of your web address will only result in a few curious people to your website. People respond to targeted offers that call for specific actions. This call to action will work best if recipients are sent to a specific landing page which contains the information which they were initially interested in. If you have a specific offer or new product that you are promoting then send them to this. In this way you can track the effectiveness of the direct mail campaign.
It is advisable to create a short website URL which directs people to the relevant page and is easy to type into the address bar quickly. It is a good idea to wait until the search engines have indexed the short URL if it has been newly created. This will ensure that even those people who type the URL into the search engine will still end up on your website. Making your mailings personal to the recipient can also improve response rates. The very least you should include on there is the recipient’s name and address.
Promoting an offer is a good idea as it allows you to set a specific deadline. If potential customers have only a week to take advantage of a special price, it makes them less likely to set aside the advertisement and forget about it. Just don’t neglect to fully consider the amount of time it will take to print the ad and send it to the destination. People may not check their mail straight away, particularly if they have a post office box.
This type of promotion has already been used to successfully drive traffic to many different websites, so there is no reason why it shouldn’t work for you. The first step is to devise a rough draft of your advertisement, taking into account the paper it will be printed on and the printed envelopes you will need to have designed. It may be that a letter would work best, but there are other options available so do some research. Next, you can set up printing and delivery.
Go for printed envelopes to increase the success of your direct mail marketing campaign.