Taking a company public has multiple intricacies. I get calls and emails daily from people who want a quote for taking their company public and I respond the same way each time, „No Thanks and good luck, you’re going to need it if this is how you’re approaching the process of going public“. Business owners who are seeking a ‚competitive quote‘ from a consultant to take them public are asking for trouble and just begging to attract the wolves. Its shocking how many startup consultants are crouched over in darkened alleyways waiting to pounce on unsuspecting entrepreneurs and take their money and deliver absolutely nothing.

If you want to find a consultant worth their weight in salt you need to take the approach of general evaluation using targeted questions to find out if they are truly qualified to take your company to the next level. First and most basic, ask them if they are offering a turn-key public offering service, meaning do they participate in everything from soup to nuts including but not limited to: S1 filing and comments completion for SEC approval and market maker designation and 15c211 filing with FINRA to obtain symbol.

Think of this as the stuffing between the OREO cookies. Now you need to qualify them for their pre public and post public solutions. Pre public you need to make sure they will assist you with corporate structuring, expansion strategies, board of adviser selection, board of director election, executive pedigree evaluation for a public company, corporate and executive publicity generation using traditional means of radio and TV expert panel participation and viral publicity branding.

Your post public strategy is crucial and should be set in motion pre public so that you can hit the public market full throttle from the onset of your public offering. Post public strategies should entail a vast and in-depth investor relations strategy using stock alerts, press releases, promotion to market makers and other advisers, TV and radio interviews, article publishing and growth through acquisition just to name a few strategies.

You shouldn’t come out of the gate and lead the consultant to answer with the above information but target your questions so that they are general enough so that the consultant gives you their pre customized, boilerplate template strategy.

Going public can be extremely rewarding if done properly. Don’t try to do this on your own. Find qualified professionals to take you through the process in a structured and orderly manner.

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In life, real life (not this politically correct utopia brainwash content they are force-feeding our children with in school to cripple their minds) is truly, absolutely survival of the fittest. Make no mistake intellectual battle lines are drawn and at the end of the day there are two educations a child gets today: School and Home.

At school children are taught that if they play along with the group, all is well, they’ll get good grades and if they say no to drugs, fall on bended knee before the teachers they will make it. A child’s education at home must be about applications, strategy and considering the public education game a playground. Understand that when you send your child to school they are submerged in a ‚follow the leader‘ subculture that goes like this: go to class, study, ready, test well and put your napkin on your lap at lunch get into college and get that piece of paper that convinces intellectual halfwits that you’re qualified for that $30k paper pusher job, fall in line with the student loan suffocation mechanism to allow the government to take their piece of the action and you’ll be fine.

As parents, we need to have a strong, updated comprehension of this because we place our children in a position where they are tied down and force-fed by self proclaimed intellectual scholars yet the reality is they teach because they cannot do (yes I know I’ve said this before but keep reading). Those who can apply the tactics taught in school go from tactician to strategist. A strategist is able to apply the tactics studied in university class rooms to their current and immediate environment, ‚teachers‘ also referred to as ‚tacticians‘ cannot.

Train your children in the Machiavellian ways that have been demonized by those who are afraid to lose control but mastered by those in control. Throughout elementary and high school training it is your job as a parent to show your child how to apply what they are learning in school as the instructor as their educational facility is unable to do this as they are a tactician not a strategist. Strategists own the companies that tacticians work for. Strategists are on the board of companies and have C level executive stations while hiring and firing an ongoing ocean of tacticians. How can you tell if you’re child’s teacher is a tactician as opposed to an educator with the full package? They treat the halfwit concepts of the new ‚political correctness‘ as if they were laws passed down from Mount Olympus and constantly use backwards, mean nothing terminology such as hyphenated ethnicities which is nothing more than one additional strategy used by the powers that be to separate the citizens of this nation even more in turn securing more of a strangle hold on the minds of our youth, they take a kumbaya approach to communication with a ‚there is no wrong answer‘ process to confusing the balance of a soft maturing mind, they’ll teach about Victoria, self proclaimed Queen of a so-called ‚United‘ Kingdom with no mention of the ongoing British attempts to infiltrate this country with chaos missions during the civil war, the war of 1812, multiple invasions from Canada early in the history of our Nation and ongoing via economics and our current legislative and trade system.

Its war and we are battling for the minds of our children in order to keep them from entering into the zone of the mindless drone. They will brainwash your child all day in school, instead of handing your child over to more negative influences by allowing them to sit in front of the idiot box for four hours per night, give them books to read like the Art of War, The Prince and other books that will train them to assimilate this lame public/private school education into practical, strategic concepts that will set them apart, above and beyond their peers.

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Companies decide to go public for many different reasons: expansion, need for capital, exit strategy, acquisition facilitation, globalization etc. But what are the real advantages to going public? First, let’s go over the disadvantages. Your life becomes an open book and as an executive your spending habits and failures will be a matter of public information with your annual and quarterly filings.

You’ll be accountable to shareholders. You’ll have a board whose main interest is the company and the shareholders no you or your need for a new luxury car, financial bonus or need for a quick loan from the company that was once possible and easy when your company was a sole proprietor entity. You need trading volume and without it your stock is worthless and your company becomes a blind, deaf, mute, quadriplegic (a bit extreme but you get the point).

The advantages are numerous if your company is ready for the public realm. With a solid trading volume, minimal dilution of stock, solid executive management, an active board of directors, powerful strategic alliances and the ongoing advisory of a strategies consultant your company can expand globally, identify and grow through acquisition and subsidiary mergers, purchase entities and services with stock to retain cash flow.

Banks and other institutional lenders will make more funding solutions available. Your exit strategy is built in and turn-key.

The most successful public companies have a few common themes built into their infrastructure. They have recruited a proven and tested CEO, CFO and COO with professional pedigrees and track records that are recognized in the industry and media and will bring with them a strong following of partners and solution mechanisms that will typically yield instantaneous, empirical results on behalf of the company. The board of directors is restructured so that major industry enhancing components are represented such as industry niche legal, financial, distribution, domestic and international. Each of these board members will put their contact portfolio to work for your company for immediate and long term growth and stabilization. One other aspect that all prosperous public entities have is a strategies consultant that keeps everything in line. This individual is also what is referred to as a ‚fixer‘.

This professional will typically stand in the background constantly analyzing every aspect of the company for weak points and correct them. Whether it be a lazy board member, potential acquisition, CEO not pulling his/her weight, potential legal issues etc., this strategist has a keen eye and typically a massive contact base that, when put into place can correct virtually any situation quickly and seamlessly.

Going public is a great strategy for the right organization. Having all your ducks in a row pre and post public is the key to a successful offering and public markets longevity.

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It’s outside the nature of the strong willed, motivated IPO consultant, global strategist or structuring consultant to give up and through in the towel but sometimes failure is the only option. When you deal with a company, which will represent most of your clientele, that will follow instructions to get from point A to point B you can help them succeed promptly with little resistance and you can optimize their position with relevant ease if you are truly qualified for the contract that you’ve taken on.

But when you step into an organization that at first is motivated and then because hesitant and fights you on the aspects of your solutions that will help them but they need in depth descriptions and conference calls in order to move on one minute detail of the strategy it’s time to step away. Benchmark your fees so you don’t have to negotiate a refund.

Get a small retainer and set up the remaining fees that are bench marked, success first, then payment. This way the worst that could happen is that the company get’s free services and you walk away leaving the company better off than when you started and they have no angle in which to speak maliciously about you.

If you have a client that brings you on and then fights you for change there is a deeper rooted issue at play. There are psychological elements of insecurity, inferiority, partner disputes, undisclosed debt and other things that are outside of your control so don’t take giving up as failure. Sometimes stepping away is best for the company but only if your billing cycle is as described.

It’s important to leave the company better than it was before your were contracted. Your job as a consultant is about creating value and sometimes creating value is limiting your ability for personal capitalization.

Take it on the chin and move on. There is no shortage of assignments for good consultants in this desolate economic climate.

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